{"id":7978,"date":"2022-09-27T11:56:05","date_gmt":"2022-09-27T04:56:05","guid":{"rendered":"https:\/\/www.secomm.vn\/?p=7978"},"modified":"2025-07-16T11:26:00","modified_gmt":"2025-07-16T04:26:00","slug":"weigh-up-significant-pros-and-cons-of-using-shopify","status":"publish","type":"post","link":"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/","title":{"rendered":"9+ Pros And Cons Of Using Shopify"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#1_What_is_Shopify\" >1. What is Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#2_Pros_of_using_Shopify_for_an_eCommerce_website\" >2. Pros of using Shopify for an eCommerce website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Cost-effective_Deployment\" >Cost-effective Deployment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Ease_of_Use\" >Ease of Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#247_Available_Customer_Support\" >24\/7 Available Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Security_and_Data_Backup\" >Security and Data Backup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Variety_of_Themes\" >Variety of Themes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#3_The_Cons_of_using_Shopify_for_an_eCommerce_website\" >3. The Cons of using Shopify for an eCommerce website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Not_Easy_to_Keep_Track_of_Expenses_Incurred\" >Not Easy to Keep Track of Expenses Incurred<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Difficulty_with_Content_Marketing\" >Difficulty with Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Limited_Customization\" >Limited Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/secomm.vn\/weigh-up-significant-pros-and-cons-of-using-shopify\/#Cannot_Possess_Source_Code_and_Data\" >Cannot Possess Source Code and Data\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Today, for businesses of all sizes, eCommerce websites play an essential role in reaching and buying products for a wide pool of potential customers on the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, choosing the right platform to build an eCommerce website is incredibly important. A good eCommerce platform will make it easy for businesses to provide Omnichannel experiences, personalize customer experiences, offer a variety of services, products, and more to increase conversions and drive online sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some commonly mentioned platforms for building eCommerce websites are <a href=\"https:\/\/www.secomm.vn\/the-superior-pros-and-cons-of-magento\/\">Magento<\/a>, Woocommerce, Bigcommerce, etc. Definitely, each business will have its considerations, but one platform that always appears as a top choice is Shopify. In spite of the fact that the platform is highly rated, businesses should still weigh the pros and cons of this platform before making a final decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, <a href=\"https:\/\/www.secomm.vn\/about-us\/\">SECOMM<\/a> has prepared this review, helping businesses understand what Shopify is, how it works, implementation costs, and especially the pros and cons of using this platform to build a comprehensive eCommerce website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_What_is_Shopify\"><\/span><b>1. What is Shopify? <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before becoming one of the most popular eCommerce platforms globally, Shopify started as an online ski store called Snowdevil in 2004. Later, the company transformed into an eCommerce platform named Jaded Pixel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2006, It was officially founded in Ottawa by young programmers Tobias Lutke, Daniel Weinand, and Scott Lake. Since then, the platform has gradually affirmed its position as a reliable and fastest-growing eCommerce platform in the last two years when most companies faced many difficulties because of the Covid-19 pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Up to now, the number of Shopify users has increased significantly. As reported by <\/span><a href=\"https:\/\/storeleads.app\/reports\/shopify?utm_source=pocket_mylist\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">StoreLeads<\/span><\/a><span style=\"font-weight: 400;\">, there are currently about 2 million websites using the platform to build and develop online businesses. In the second quarter of 2022, the number of newly opened stores reached 150,928, an increase of 10.8% compared to the same period in 2021. In Vietnam alone, there are about 2,000 websites using the platform in operation, up 9.8% in the second quarter of 2022 over the same period in 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total revenue in the second quarter of 2022 reached $1.3 billion, up 16% over the same period in 2021, corresponding to a compound annual growth rate for three consecutive years of 53%. Gross profit in the second quarter of 2022 increased by 6% to $655.6 million compared to $620.9 million in the second quarter of 2021 (According to <\/span><a href=\"https:\/\/investors.shopify.com\/news-and-events\/press-releases\/news-details\/2022\/Shopify-Reports-Second-Quarter-2022-Financial-Results\/default.aspx?utm_source=pocket_mylist\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopify&#8217;s report<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it is one of the most popular and user-friendly eCommerce platforms available today, businesses still need to determine if this is what they need to expand their business, all the advantages and disadvantages of the platform, mostly the cost issue.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Pros_of_using_Shopify_for_an_eCommerce_website\"><\/span><b>2. Pros of using Shopify for an eCommerce website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_7979\" aria-describedby=\"caption-attachment-7979\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7979\" src=\"https:\/\/www.secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-2-1024x538.png\" alt=\"weigh-significant-pros-and-cons-of-using-shopify\" width=\"1020\" height=\"536\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-2-1024x538.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-2-300x158.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-2-768x403.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-2.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-7979\" class=\"wp-caption-text\">Pros of using Shopify for an eCommerce website<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Cost-effective_Deployment\"><\/span><b>Cost-effective Deployment <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For a start, businesses can enjoy a 14-day free trial without a credit card requirement. When the free trial ends, businesses are encouraged to opt for one of the solution packages with suitable features and appealing promotions.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Packages<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Price<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Main Features<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Unique Features\u00a0<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Ideally suited for\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Starter<\/span><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$5\/month.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5% transaction fee.<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">Create product pages and get shareable links with product information, then send those links to customers via social platforms or message apps.\u00a0<\/span><\/td>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Merchants that sell on social platforms or message apps with no website in demand<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Lite<\/span><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$9\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.9% transaction fee for credit card.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a02.7% transaction fee for offline sales with Shopify Payment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2% for external payments.<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">&#8211; Shopify Buy Button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Invoicing.\u00a0<\/span><\/td>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Merchants that sell on an existing website or social platforms.\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Basic<\/span><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$29\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.9% transaction fee for credit card.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a02.7% transaction fee for offline sales with Shopify Payment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2% for external payments.<\/span><\/li>\n<\/ul>\n<\/td>\n<td rowspan=\"4\"><span style=\"font-weight: 400;\">&#8211; Customizable website editor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Website hosting and free TSL certificate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Unlimited number of products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Analytical reports<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Localization: currency conversion, website translation, regional domains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Inventory Management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Shopify POS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Shopify Email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Shopify Payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 24\/7 Customer service.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; 2 staff accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 4 inventory locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Basic reports.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Businesses who have just entered or intend to enter the eCommerce world and look for comprehensive eCommerce solutions.<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Shopify<\/span><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$79\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.6% transaction fee for credit card.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.5% transaction for offline sales with Shopify Payment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1% for external payments.<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">&#8211; 5 staff accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 5 inventory locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Standard reports.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Steadily growing eCommerce businesses.<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Advanced\u00a0<\/span><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$299\/month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.4% transaction fee for credit card.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.4% transaction fee for offline sales with Shopify Payment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">0.5% for external payments.\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">-15 staff accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-8 inventory locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Advanced reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Automation tools.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Large-scale businesses that sell internationally<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Plus\u00a0<\/span><\/p>\n<\/td>\n<td><span style=\"font-weight: 400;\">T\u1eeb $2000\/month. However, businesses can contact Shopify for a custom estimate.\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; 9 expansion websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Up to 100 themes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Exclusive Merchant Success Program, Shopify Plus Academy, Shopify Plus Partner , Shopify Plus Community on Facebook\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Enterprise-level businesses that manage and operate multiple eCommerce websites.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Table list of price, and features of Shopify solution packages.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, because it is a SaaS platform, the cost to get started is usually quite low. Despite the fact that businesses must pay monthly fees, transaction fees, theme fees, and extension fees, Shopify is still significantly less expensive than open-source platforms such as Magento, WooCommerce, and others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The development of an open-source platform necessitates the assistance of experienced programmers and takes a long time to deploy, whereas the SaaS platform is the inverse. That is the reason why starting with a SaaS platform, specifically, Shopify, will save businesses both time and expense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another cost highlight is that SaaS platforms, in general, and Shopify in particular, require an ongoing monthly fee rather than a one-time purchase fee to use the platform. This reduces the risk of businesses investing too much money in the platform but not meeting their expectations during the implementation process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the Shopify platform is appropriate for different-sized businesses in the market. The Starter, Lite, and Basic packages are appropriate for SME businesses engaged in eCommerce. Shopify, Advanced, and Plus packages are ideal for large-scale businesses that require advanced features to run an effective eCommerce website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ease_of_Use\"><\/span><b>Ease of Use<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The only way to adapt to the ever-changing market and quickly reach a wide pool of potential customers is for businesses to deploy eCommerce websites as soon as possible to avoid being left behind in the competition of the digital transformation race. One of the important factors when building an eCommerce website is choosing the right platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, the top goal to consider when choosing an eCommerce platform is the ease of use. If a platform takes users too long to learn and implement or makes users dependent on external support, then the platform is not easy to use<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify has an easy-to-use interface for users with little programming knowledge. Moreover, Shopify is a SaaS eCommerce platform with a pre-designed system that offers hosting, interface, features, and technology infrastructure maintenance, allowing businesses to easily build and operate the website system with just drag and drop without worrying about technical issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple steps to get started with the eCommerce website implementation with Shopify:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from one of the solution packages depending on the business needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a business domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose an appropriate theme and template<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose essential features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the eCommerce website and add products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go-live<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"247_Available_Customer_Support\"><\/span><b>24\/7 Available Customer Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is one of the most crucial factors influencing users&#8217; decision to use Shopify. Difficulties and obstacles are inevitable when building an eCommerce website, so Shopify has assembled a reliable and trusted team to assist users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, if your business requires assistance, assistance is available 24\/7. Businesses can reach Shopify via email, chat, and a hotline worldwide. What&#8217;s more, users can access community forums and useful documents for developing eCommerce websites on this platform, mostly through the Shopify Support Center.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Security_and_Data_Backup\"><\/span><b>Security and Data Backup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Shopify platform runs on PCI (Peripheral Component Interconnect) compliant servers, allowing merchants to accept credit card payments. Secure Sockets Layer (SSL) encryption is enabled on all Shopify websites to secure visitor data, while a backup system allows businesses to store and save data regularly by exporting data to a CSV file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an outcome, the platform encourages the addition of an advanced backup solution from the Shopify Store, such as the Rewind app, as it is seen as a lifesaver if users accidentally delete content such as products or images or a video demonstration. To keep your eCommerce website secure, simply back up your data on a regular basis and use a strong enough admin password.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Variety_of_Themes\"><\/span><b>Variety of Themes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The interface is the appearance of a business\u2019s eCommerce website. The more appealing the website interface, the more likely it is to retain customers, attract more visitors, as well as generate more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify understands the importance of a website interface, so it has made a host of available themes, both free and paid, suitable for a wide range of businesses and fields, making it simple for businesses to choose from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free Shopify themes are ideal for startups, small and medium-sized businesses, and individuals. Businesses can customize their eCommerce website according to their needs and brand features by using features such as responsive web design, product filters, and product color display templates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, free themes have some downsides, including a limited number of themes, limited design, and a lack of advanced and specific features, which makes website customization difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, free themes are great for launching an eCommerce website. Premium interfaces, also known as paid themes, will be more suitable for large-scale businesses or businesses on the rise, with an average cost of around $140-$180\/theme. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify&#8217;s paid themes include advanced integration features such as live chat support, newsletter popups, upsell features, faster page loading, and much more. <\/span><span style=\"font-weight: 400;\">Thereby, businesses can run an eCommerce website automatedly and smoothly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_The_Cons_of_using_Shopify_for_an_eCommerce_website\"><\/span><b>3. The Cons of using Shopify for an eCommerce website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_7980\" aria-describedby=\"caption-attachment-7980\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7980\" src=\"https:\/\/www.secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-1024x538.png\" alt=\"weigh-significant-pros-and-cons-of-using-shopify\" width=\"1020\" height=\"536\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-1024x538.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-300x158.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify-768x403.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2022\/09\/weigh-significant-pros-and-cons-of-using-shopify.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-7980\" class=\"wp-caption-text\">Cons of using Shopify for an eCommerce website<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Not_Easy_to_Keep_Track_of_Expenses_Incurred\"><\/span><b>Not Easy to Keep Track of Expenses Incurred<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The cost of using Shopify, besides the notable pluses, the platform has a small but enough minus to make some businesses hesitate to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the monthly fee for using the enterprise platform, businesses must pay for other costs such as themes, applications, extensions, marketing features, sales, and SEO on a monthly basis with no long-term possession. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to use the Free Shipping &amp; Hello Bar application that offers free gifts, free shipping, or other types of promotions, users will buy for $8.95\/month, which means ongoing monthly in regards to other expenses, businesses will pay an additional $8.95 for this app until it is no longer used.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When there are small expenses incurred each month, it is difficult to control cash flow for large-scale businesses that have to manage and operate many websites at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, open-source platforms require a one-time purchase fee rather than an ongoing monthly fee. Although the features are not yet available and take a long time to program, businesses can possess those features for eCommerce websites in the long run. Thereby, it makes cash flow management more convenient and effective.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Difficulty_with_Content_Marketing\"><\/span><b>Difficulty with Content Marketing <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is a great way to promote your <\/span><span style=\"font-weight: 400;\">eCommerce<\/span><span style=\"font-weight: 400;\"> website. Users can use Shopify to blog and optimize SEO, drive free traffic, and improve brand positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this blogging feature on Shopify is not as user-friendly as WordPress. Some of the criteria Shopify can improve regarding blogging and content writing include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The outdated editor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The blog layouts are inflexible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No categories force users to use tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cannot add related blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cannot embed products in blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not easy to integrate third-party add-ons<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will be a barrier for businesses when using Shopify to promote eCommerce websites by optimizing SEO if the content is a core element of the business&#8217;s marketing strategy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Limited_Customization\"><\/span><b>Limited Customization <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another limitation of Shopify is that the platform&#8217;s interface is customized using the Shopify Liquid setup. Meanwhile, many website developers are already familiar with the PHP programming language to customize the themes and templates of the website, it is a common technique used by WordPress. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, users who do not have much experience in programming will face many obstacles when using Shopify&#8217;s tools to customize the interface of the eCommerce website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, businesses of all sizes can still use other useful Shopify features like Shopify Themes, Shopify App Store, Shopify Blog, 24\/7 support team, and more to set up an eCommerce website quickly and effortlessly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cannot_Possess_Source_Code_and_Data\"><\/span><b>Cannot Possess Source Code and Data\u00a0 <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Because the entire business&#8217;s website system is hosted on Shopify&#8217;s server, the ownership and control of the website source code will belong to Shopify, not the business. Similar to other SaaS platforms such as BigCommerce, Squarespace, Wix&#8230; Shopify has a Lock-in feature, which means that when converting a website from one platform to another, businesses will no longer be able to use the old website source code and have to rebuild from scratch on a new platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to the source code, business data is also stored on Shopify&#8217;s servers, so data ownership and control are quite limited. This makes it difficult for businesses to connect data among internal departments or users&#8217; personalization, etc. Especially when switching platforms, data loss or misalignment is often unavoidable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify will not assist in the event that businesses stop using the platform for any reason. The only asset businesses can keep and take away is a CSV report containing website information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, before starting an eCommerce website on the Shopify platform, businesses need to carefully consider the benefits and disadvantages of stopping using it to conclude whether Shopify is the best fit for business in the long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going by this article,\u00a0 Shopify is one of the eCommerce platforms that many businesses would love to choose when deploying an eCommerce website. However, besides the outstanding advantages, there are still certain downsides, so businesses need to carefully consider and compare with other platforms before starting out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With many years of experience in implementing eCommerce in many countries, SECOMM provides free consulting services with professional eCommerce solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.secomm.vn\/contact\/\">Contact<\/a> us today for free support and advice!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, for businesses of all sizes, eCommerce websites play an essential role in reaching and buying products for a wide pool of potential customers on the Internet. Thus, choosing the right platform to build an eCommerce website is incredibly important. A good eCommerce platform will make it easy for businesses to provide Omnichannel experiences, personalize&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[537,771,789,643,791],"class_list":["post-7978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-platform","tag-ecommerce-platform","tag-ecommerce-website","tag-saas-platform","tag-shopify-en","tag-shopify-platform"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/7978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=7978"}],"version-history":[{"count":5,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/7978\/revisions"}],"predecessor-version":[{"id":19544,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/7978\/revisions\/19544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/7981"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=7978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=7978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=7978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}