{"id":5252,"date":"2021-11-03T17:54:02","date_gmt":"2021-11-03T10:54:02","guid":{"rendered":"https:\/\/preprod.secomm.vn\/?p=5252"},"modified":"2025-07-16T14:47:44","modified_gmt":"2025-07-16T07:47:44","slug":"6-buoc-xay-dung-website-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/","title":{"rendered":"6 B\u01b0\u1edbc X\u00e2y D\u1ef1ng Website Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Chuy\u00ean Nghi\u1ec7p"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/#1_Xac_dinh_muc_tieu_website_TMDT\" >1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau website TM\u0110T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/#2_Lua_chon_nen_tang_xay_dung_website_thuong_mai_dien_tu\" >2. L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/#3_Lua_chon_don_vi_thiet_ke_giao_dien_website_thuong_mai_dien_tu\" >3. L\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf giao di\u1ec7n website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/#4_Mua_ten_mien_Hosting\" >4. Mua t\u00ean mi\u1ec1n &amp; Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/#5_Phat_trien_website_thuong_mai_dien_tu\" >5. Ph\u00e1t tri\u1ec3n website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/#6_Hoan_thanh_thu_tuc_phap_ly\" >6. Ho\u00e0n th\u00e0nh th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd:<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"short-desc delete-a\"><span style=\"font-weight: 400;\">Xu h\u01b0\u01a1\u0301ng mua s\u1eafm cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng \u0111ang chuy\u00ea\u0309n d\u00e2\u0300n t\u01b0\u0300 offline sang online, \u0111\u0103\u0323c bi\u00ea\u0323t la\u0300 th\u1ebf h\u1ec7 tr\u1ebb &#8211; nh\u00e2n t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf m\u1edbi. X\u00e2y d\u1ef1ng website th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 (TM\u0110T) la\u0300 \u0111i\u00ea\u0300u ti\u00ean quy\u00ea\u0301t \u0111\u00ea\u0309 kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tha\u0300nh c\u00f4ng trong n\u1ec1n kinh t\u1ebf s\u1ed1 hi\u1ec7n nay.\u00a0 <\/span><span style=\"font-weight: 400;\">V\u1eady c\u00e1c doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec x\u00e2y d\u1ef1ng <a href=\"https:\/\/secomm.vn\/vi\/6-buoc-xay-dung-website-thuong-mai-dien-tu\/\">website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u00ean nghi\u1ec7p<\/a>?<\/span><\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"1_Xac_dinh_muc_tieu_website_TMDT\"><\/span><b>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau website TM\u0110T<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>*** <\/b><em><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch:<\/span><\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a website v\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n website ph\u00f9 h\u1ee3p theo t\u1eebng giai \u0111o\u1ea1n:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; T\u0103ng doanh thu: Th\u00eam k\u00eanh b\u00e1n h\u00e0ng nh\u1eb1m t\u0103ng doanh thu cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u: <a href=\"https:\/\/secomm.vn\/vi\/xu-huong-xay-dung-thuong-hieu-tren-website-thuong-mai-dien-tu\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> nh\u1eb1m t\u1ea1o d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; H\u1ed7 tr\u1ee3 Marketing cho doanh nghi\u1ec7p: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Google Analytics v\u00e0 Facebook Pixel \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Ecommerce Marketing th\u00edch h\u1ee3p. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; T\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c: H\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 thanh to\u00e1n v\u00e0 h\u1eadu c\u1ea7n nh\u1eb1m t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng nhanh h\u01a1n.<\/span><\/p>\n<p><b>*** <\/b><em><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u:<\/span><\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Website TM\u0110T c\u1ea7n c\u00f3 c\u1ea5u h\u00ecnh m\u1ea1nh m\u1ebd v\u00e0 giao di\u1ec7n chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ec7 th\u1ed1ng ch\u1ee9c n\u0103ng \u0111a d\u1ea1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a kh\u00e1ch h\u00e0ng. Khi thi\u1ebft k\u1ebf website, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Hi\u1ec7u su\u1ea5t website TM\u0110T c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Giao di\u1ec7n \u0111\u01b0\u1ee3c xem l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u khi kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m website, \u0111\u1ec3 giao di\u1ec7n t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i website c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed c\u01a1 b\u1ea3n:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Giao di\u1ec7n chuy\u00ean nghi\u1ec7p, truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac khoa h\u1ecdc, t\u01b0\u01a1ng th\u00edch v\u1edbi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: C\u1ea5u tr\u00fac m\u1ed9t s\u1ed1 trang ph\u1ed5 bi\u1ebfn c\u1ee7a website TM\u0110T \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang ch\u1ee7: Banner ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang danh m\u1ee5c s\u1ea3n ph\u1ea9m: M\u00f4 t\u1ea3 chung v\u1ec1 danh m\u1ee5c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 trong danh m\u1ee5c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang chi ti\u1ebft s\u1ea3n ph\u1ea9m: M\u00f4 t\u1ea3 thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh\/video, gi\u00e1, khuy\u1ebfn m\u00e3i, th\u00f4ng tin h\u00e0ng t\u1ed3n kho, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n: Y\u00eau c\u1ea7u c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n (H\u1ecd t\u00ean, Email, S\u0110T, Gi\u1edbi t\u00ednh)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n: Th\u00f4ng tin c\u00e1 nh\u00e2n, thay \u0111\u1ed5i m\u1eadt kh\u1ea9u, t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang gi\u1ecf h\u00e0ng: H\u00ecnh \u0111\u1ea1i di\u1ec7n, t\u00ean s\u1ea3n ph\u1ea9m, s\u1ed1 l\u01b0\u1ee3ng, gi\u00e1, m\u00e3 khuy\u1ebfn m\u00e3i<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang thanh to\u00e1n: Th\u00f4ng tin \u0111\u01a1n h\u00e0ng, thanh to\u00e1n, v\u1eadn chuy\u1ec3n, xu\u1ea5t h\u00f3a \u0111\u01a1n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Trang li\u00ean h\u1ec7: Hotline, email, chi nh\u00e1nh c\u1ee7a doanh nghi\u1ec7p, form li\u00ean h\u1ec7<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 website TM\u0110T c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, website c\u1ea7n t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd Danh m\u1ee5c s\u1ea3n ph\u1ea9m: Kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u h\u01b0\u1edbng danh m\u1ee5c \u0111a l\u1edbp, b\u1ed9 l\u1ecdc t\u00f9y ch\u1ec9nh v\u00e0 ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u1ed7 tr\u1ee3 t\u0103ng ch\u1ec9 s\u1ed1 SEO&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd B\u00e1n h\u00e0ng: Ki\u1ec3m so\u00e1t \u0111\u01a1n h\u00e0ng, <a href=\"https:\/\/secomm.vn\/vi\/phuong-thuc-thanh-toan-trong-thuong-mai-dien-tu\/#\">thanh to\u00e1n<\/a>, v\u1eadn chuy\u1ec3n, nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd Kh\u00e1ch h\u00e0ng: C\u1eadp nh\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u0103ng k\u00fd\/\u0111\u0103ng nh\u1eadp qua c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook\/Google&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd Marketing: C\u00e0i \u0111\u1eb7t c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Google Analytics, Google Tag Manager, Google AdWords&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd N\u1ed9i dung: T\u00edch h\u1ee3p c\u00f4ng c\u1ee5 SEO, t\u00f9y ch\u1ec9nh b\u1ed1 c\u1ee5c menu, n\u1ed9i dung CMS&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3n l\u00fd T\u1ed3n kho: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; B\u00e1o c\u00e1o v\u00e0 Ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 insight kh\u00e1ch h\u00e0ng, d\u1ef1 b\u00e1o k\u1ebft qu\u1ea3 kinh doanh v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n<p><b>*** <\/b><span style=\"font-weight: 400;\"><em><span style=\"text-decoration: underline;\">X\u00e1c \u0111\u1ecbnh th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch tri\u1ec3n khai:<\/span><\/em> T\u00f9y thu\u1ed9c m\u1ee5c ti\u00eau v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a website TM\u0110T \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch s\u00e1t v\u1edbi th\u1ef1c t\u1ebf, doanh nghi\u1ec7p n\u00ean nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p, nhi\u1ec1u kinh nghi\u1ec7m.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lua_chon_nen_tang_xay_dung_website_thuong_mai_dien_tu\"><\/span><b>2. L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u1ec1u c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m, DN c\u1ea7n c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng website ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh TM\u0110T. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn:\u00a0<\/span><\/p>\n<p><b>***<\/b><span style=\"font-weight: 400;\"><em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/secomm.vn\/vi\/nen-tang-thuong-mai-dien-tu-magento-co-phu-hop-cho-smes\/\"> Magento<\/a>:<\/span><\/em>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u01afu \u0111i\u1ec3m: N\u1ec1n t\u1ea3ng m\u00e3 ngu\u1ed3n m\u1edf chuy\u00ean bi\u1ec7t cho TM\u0110T, \u0111a t\u00ednh n\u0103ng, t\u00f9y bi\u1ebfn cao<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Khuy\u1ebft \u0111i\u1ec3m: Chi ph\u00ed x\u00e2y d\u1ef1ng cao v\u00e0 c\u1ea7n chuy\u00ean m\u00f4n, kinh nghi\u1ec7m khi tri\u1ec3n khai<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00f9 h\u1ee3p x\u00e2y d\u1ef1ng c\u00e1c website TM\u0110T cho doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n, ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><b>*** <\/b><em><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Shopify:\u00a0<\/span><\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u01afu \u0111i\u1ec3m: D\u1ec5 s\u1eed d\u1ee5ng, nhi\u1ec1u giao di\u1ec7n v\u00e0 ti\u1ec7n \u00edch s\u1eb5n c\u00f3, h\u1ed7 tr\u1ee3 24\/7<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Khuy\u1ebft \u0111i\u1ec3m: Chi ph\u00ed cao (ongoing cost cao) c\u00f9ng v\u1edbi t\u1ed1c \u0111\u1ed9 website th\u01b0\u1eddng ko \u1ed5n \u0111\u1ecbnh, ph\u00f9 h\u1ee3p x\u00e2y d\u1ef1ng c\u00e1c website TM\u0110T \u0111\u01a1n gi\u1ea3n, \u00edt custom.<\/span><\/p>\n<p><b>***<\/b><span style=\"font-weight: 400;\"><em><span style=\"text-decoration: underline;\"> OpenCart:<\/span><\/em>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u01afu \u0111i\u1ec3m: \u0110\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng cho doanh nghi\u1ec7p v\u00e0 nhi\u1ec1u templates<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Khuy\u1ebft \u0111i\u1ec3m: Gi\u1edbi h\u1ea1n nhi\u1ec1u ch\u1ee9c n\u0103ng, b\u1ea3o m\u1eadt k\u00e9m, ph\u00f9 h\u1ee3p x\u00e2y d\u1ef1ng c\u00e1c website TM\u0110T cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tham gia TM\u0110T v\u00e0 c\u00f2n h\u1ea1n ch\u1ebf ng\u00e2n s\u00e1ch.\u00a0<\/span><\/p>\n<p><b>***<\/b><em><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\"> BigCommerce:<\/span><\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u01afu \u0111i\u1ec3m: H\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng thanh to\u00e1<a href=\"https:\/\/secomm.vn\/vi\/phuong-thuc-thanh-toan-trong-thuong-mai-dien-tu\/\">n<\/a> v\u00e0 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 Marketing \u0111a d\u1ea1ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Khuy\u1ebft \u0111i\u1ec3m: Gi\u1edbi h\u1ea1n v\u1ec1 m\u1ee9c doanh thu h\u00e0ng n\u0103m. G\u00f3i ti\u00eau chu\u1ea9n: $29,95\/th\u00e1ng, gi\u1edbi h\u1ea1n doanh thu: $50.000\/n\u0103m, ph\u00f9 h\u1ee3p x\u00e2y d\u1ef1ng c\u00e1c website TM\u0110T cho doanh nghi\u1ec7p m\u1edbi v\u00e0 doanh thu t\u01b0\u01a1ng \u0111\u1ed1i \u00edt.<\/span><\/p>\n<p><b>***<\/b><em><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\"> WooCommerce:<\/span><\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u01afu \u0111i\u1ec3m: \u0110\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 nhi\u1ec1u templates<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Khuy\u1ebft \u0111i\u1ec3m: Kh\u00f4ng th\u1ec3 ch\u1ec9nh s\u1eeda \u0111\u1ec3 website c\u00f3 phong c\u00e1ch ri\u00eang, ph\u00f9 h\u1ee3p x\u00e2y d\u1ef1ng c\u00e1c website TM\u0110T cho doanh nghi\u1ec7p m\u1edbi v\u00e0 quy m\u00f4 nh\u1ecf.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Lua_chon_don_vi_thiet_ke_giao_dien_website_thuong_mai_dien_tu\"><\/span><b>3. L\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf giao di\u1ec7n website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi x\u00e2y d\u1ef1ng website TM\u0110T, doanh nghi\u1ec7p c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb theo c\u00e1c ti\u00eau ch\u00ed:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Kinh nghi\u1ec7m chuy\u00ean s\u00e2u v\u1ec1 TM\u0110T: S\u1ed1 n\u0103m kinh nghi\u1ec7m, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng (lo\u1ea1i d\u1ef1 \u00e1n, m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p,..) c\u1ee7a c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 ho\u00e0n th\u00e0nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u0110\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p: Nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p, nh\u00e2n vi\u00ean IT, nh\u00e2n vi\u00ean CSKH.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Quy tr\u00ecnh r\u00f5 r\u00e0ng t\u1eeb ph\u00e2n t\u00edch kinh doanh, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p, ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng, ki\u1ec3m th\u1eed v\u00e0 b\u1ea3o tr\u00ec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; H\u1ec7 th\u1ed1ng s\u1eb5n c\u00f3<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; X\u1eed l\u00fd v\u00e0 h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Cam k\u1ebft b\u1ea3o h\u00e0nh v\u00e0 b\u1ea3o tr\u00ec<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; D\u1ecbch v\u1ee5 n\u00e2ng c\u1ea5p, b\u1ea3o tr\u00ec cho website TM\u0110T<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf website TM\u0110T \u1edf Vi\u1ec7t Nam:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Magento: <a href=\"https:\/\/secomm.vn\/vi\/ve-chung-toi\/\">Secomm<\/a>, SmartOSC, MoniGroup, Co-well Asia,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Shopify: Webico, Meowcart, Duyalex&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; BigCommerce: Itexpress, Websolution&#8230;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Mua_ten_mien_Hosting\"><\/span><b>4. Mua t\u00ean mi\u1ec1n &amp; Hosting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u00eau ch\u00ed ch\u1ecdn t\u00ean mi\u1ec1n: Ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u00eau ch\u00ed ch\u1ecdn \u0111\u01a1n v\u1ecb hosting:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Xem x\u00e9t c\u1ea5u h\u00ecnh: Disk Space (dung l\u01b0\u1ee3ng), Bandwidth (b\u0103ng th\u00f4ng), Parked Domain, CPU, dung l\u01b0\u1ee3ng RAM, t\u00e0i kho\u1ea3n FTP, t\u00e0i kho\u1ea3n MySQL, IP ri\u00eang&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3:\u00a0 Back-up data, livechat h\u1ed7 tr\u1ee3 24\/7, g\u1eedi ticket \u0111\u1ec3 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh&#8230;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Phat_trien_website_thuong_mai_dien_tu\"><\/span><b>5. Ph\u00e1t tri\u1ec3n website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u01a1n v\u1ecb ph\u00e1t tri\u1ec3n \u0111\u1ec3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n website di\u1ec5n ra su\u00f4n s\u1ebb, doanh nghi\u1ec7p n\u00ean c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n theo gi\u1ea3i ph\u00e1p \u0111\u00e3 duy\u1ec7t. \u0110\u1ed3ng th\u1eddi, c\u1eadp nh\u1eadt c\u00e1c thay \u0111\u1ed5i v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u01a1n v\u1ecb h\u1ee3p t\u00e1c. Khi th\u1ef1c hi\u1ec7n UAT (User Acceptance Test &#8211; Ki\u1ec3m th\u1eed ch\u1ea5p nh\u1eadn ng\u01b0\u1eddi d\u00f9ng), doanh nghi\u1ec7p n\u00ean ki\u1ec3m th\u1eed theo checklist \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n website di\u1ec5n ra nh\u01b0 mong \u0111\u1ee3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p c\u0169ng c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb thanh to\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 cho website TM\u0110T. Khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb thanh to\u00e1n, c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn t\u00ednh b\u1ea3o m\u1eadt, s\u1ef1 t\u01b0\u01a1ng th\u00edch gi\u1eefa n\u1ec1n t\u1ea3ng website v\u00e0 n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 thanh to\u00e1n v\u00e0 c\u00e1c chi ph\u00ed d\u1ecbch v\u1ee5. M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u1ed5ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam nh\u01b0 Paypal, Ng\u00e2n l\u01b0\u1ee3ng, VNPay, Airpay v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed nh\u01b0 Momo, ZaloPay. Khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n, doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, nh\u00e2n vi\u00ean v\u1eadn chuy\u1ec3n, \u0111\u00f3ng g\u00f3i v\u00e0 b\u1ea3o qu\u1ea3n h\u00e0ng h\u00f3a \u0111\u1ec3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n uy t\u00edn \u1edf Vi\u1ec7t Nam c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Giao H\u00e0ng Ti\u1ebft Ki\u1ec7m, Giao H\u00e0ng Nhanh, VNPost, ViettelPost.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Hoan_thanh_thu_tuc_phap_ly\"><\/span><b>6. Ho\u00e0n th\u00e0nh th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo Ngh\u1ecb \u0111\u1ecbnh 52\/2013\/N\u0110-CP c\u1ee7a Ch\u00ednh ph\u1ee7, m\u1ecdi c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c s\u1edf h\u1eefu trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n h\u00e0ng \u0111\u1ec1u c\u1ea7n th\u00f4ng b\u00e1o v\u00e0 \u0111\u0103ng k\u00fd v\u1edbi B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng <\/span><span style=\"font-weight: 400;\">tr\u00ean C\u1ed5ng th\u00f4ng tin Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (<\/span><a href=\"http:\/\/online.gov.vn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/online.gov.vn\/<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u01b0u \u00fd: Nh\u1eefng website k\u00e9o d\u00e0i th\u1eddi gian ho\u1eb7c kh\u00f4ng \u0111\u0103ng k\u00fd\/ th\u00f4ng b\u00e1o v\u1edbi c\u01a1 quan qu\u1ea3n l\u00fd c\u00f3 th\u1ea9m quy\u1ec1n trong th\u1eddi gian quy \u0111\u1ecbnh s\u1ebd b\u1ecb x\u1eed ph\u1ea1t h\u00e0nh ch\u00ednh theo quy \u0111\u1ecbnh.<\/span><\/p>\n<p>\u0110\u1ec3 tri\u1ec3n khai th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng checklist ho\u00e0n ch\u1ec9nh s\u1ebd gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb h\u00e0nh trang \u0111\u1ea7y \u0111\u1ee7 tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c kh\u1edfi t\u1ea1o, ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed1i \u01b0u kinh doanh. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00f9y v\u00e0o hi\u1ec7n tr\u1ea1ng c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0 thay \u0111\u1ed5i linh ho\u1ea1t cho ph\u00f9 h\u1ee3p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Xu h\u01b0\u01a1\u0301ng mua s\u1eafm cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng \u0111ang chuy\u00ea\u0309n d\u00e2\u0300n t\u01b0\u0300 offline sang online, \u0111\u0103\u0323c bi\u00ea\u0323t la\u0300 th\u1ebf h\u1ec7 tr\u1ebb &#8211; nh\u00e2n t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf m\u1edbi. X\u00e2y d\u1ef1ng website th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 (TM\u0110T) la\u0300 \u0111i\u00ea\u0300u ti\u00ean quy\u00ea\u0301t \u0111\u00ea\u0309 kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tha\u0300nh c\u00f4ng trong&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[496,462,464],"class_list":["post-5252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trien-khai-thuong-mai-dien-tu","tag-cac-buoc-xay-dung-website","tag-xay-dung-website","tag-xay-dung-website-thuong-mai-dien-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/5252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=5252"}],"version-history":[{"count":3,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/5252\/revisions"}],"predecessor-version":[{"id":19586,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/5252\/revisions\/19586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/18917"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=5252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=5252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=5252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}