{"id":20294,"date":"2026-03-17T15:43:02","date_gmt":"2026-03-17T08:43:02","guid":{"rendered":"https:\/\/secomm.vn\/?p=20294"},"modified":"2026-03-17T16:21:53","modified_gmt":"2026-03-17T09:21:53","slug":"hop-tac-ket-noi-ha-tang-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/secomm.vn\/vi\/hop-tac-ket-noi-ha-tang-thuong-mai-dien-tu\/","title":{"rendered":"SECOMM \u00d7 ANTSOMI: H\u1ee3p t\u00e1c k\u1ebft n\u1ed1i h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/vi\/hop-tac-ket-noi-ha-tang-thuong-mai-dien-tu\/#1_SECOMM_%E2%80%93_Doi_tac_trien_khai_giai_phap_ha_tang_thuong_mai_dien_tu_cho_doanh_nghiep\" >1. SECOMM \u2013 \u0110\u1ed1i t\u00e1c tri\u1ec3n khai gi\u1ea3i ph\u00e1p h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/vi\/hop-tac-ket-noi-ha-tang-thuong-mai-dien-tu\/#2_ANTSOMI_%E2%80%93_Nen_tang_du_lieu_khach_hang_cho_doanh_nghiep\" >2. ANTSOMI \u2013 N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/vi\/hop-tac-ket-noi-ha-tang-thuong-mai-dien-tu\/#3_Gia_tri_giai_phap_hop_tac_mang_lai_cho_doanh_nghiep\" >3. Gi\u00e1 tr\u1ecb gi\u1ea3i ph\u00e1p h\u1ee3p t\u00e1c mang l\u1ea1i cho doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/vi\/hop-tac-ket-noi-ha-tang-thuong-mai-dien-tu\/#4_Ket_luan\" >4. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<p>SECOMM v\u00e0 Antsomi h\u1ee3p t\u00e1c nh\u1eb1m k\u1ebft n\u1ed1i h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p khai th\u00e1c d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p>Theo Harvard Business Review, tr\u00ean 46.000 ng\u01b0\u1eddi mua s\u1eafm<strong> 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh mua s\u1eafm t\u1eeb website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i hay c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp. Tuy nhi\u00ean, trong nhi\u1ec1u t\u1ed5 ch\u1ee9c, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u01b0\u1eddng n\u1eb1m r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u h\u1ec7 th\u1ed1ng kh\u00e1c nhau nh\u01b0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, CRM, POS, c\u00e1c c\u00f4ng c\u1ee5 marketing hay n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 khai th\u00e1c d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c k\u1ebft n\u1ed1i gi\u1eefa <strong>h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (Customer Data Platform \u2013 CDP)<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i s\u1ed1 hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_SECOMM_%E2%80%93_Doi_tac_trien_khai_giai_phap_ha_tang_thuong_mai_dien_tu_cho_doanh_nghiep\"><\/span>1. SECOMM \u2013 \u0110\u1ed1i t\u00e1c tri\u1ec3n khai gi\u1ea3i ph\u00e1p h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2014,\u00a0<\/span><a href=\"https:\/\/secomm.vn\/vi\/trang-chu\/\"><b><span data-contrast=\"none\">SECOMM<\/span><\/b><\/a><span data-contrast=\"auto\"> l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n di\u1ec7n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh c\u00e1c h\u1ec7 th\u1ed1ng\u00a0eCommerce\u00a0quy m\u00f4 l\u1edbn.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SECOMM cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 t\u1eeb t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng cho \u0111\u1ebfn t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 marketing cho doanh nghi\u1ec7p. C\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a SECOMM \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 nh\u01b0 Magento, Shopify, WooCommerce v\u00e0 nhi\u1ec1u h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p kh\u00e1c.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>V\u1edbi kinh nghi\u1ec7m tri\u1ec3n khai h\u00e0ng tr\u0103m h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, SECOMM h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u00e1ng tin c\u1eady trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20303 size-full\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/491721446_1217176060415892_8501774969423608775_n.jpg\" alt=\"\" width=\"1000\" height=\"900\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/491721446_1217176060415892_8501774969423608775_n.jpg 1000w, https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/491721446_1217176060415892_8501774969423608775_n-300x270.jpg 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/491721446_1217176060415892_8501774969423608775_n-768x691.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><i>\u0110\u1ed9i ng\u0169 SECOMM <\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_ANTSOMI_%E2%80%93_Nen_tang_du_lieu_khach_hang_cho_doanh_nghiep\"><\/span>2. ANTSOMI \u2013 N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.antsomi.com\/vi\/\" target=\"_blank\" rel=\"noopener\">Antsomi<\/a> l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 MarTech ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng <a href=\"https:\/\/www.antsomi.com\/vi\/antsomi-cdp-365-enterprise\/\" target=\"_blank\" rel=\"noopener\">Customer Data Platform (CDP)<\/a> nh\u1eb1m gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Gi\u1ea3i ph\u00e1p n\u1ed5i b\u1eadt c\u1ee7a Antsomi l\u00e0 Antsomi CDP 365, m\u1ed9t n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o gi\u00fap doanh nghi\u1ec7p thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/p>\n<p>Th\u00f4ng qua CDP 365, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u00e1 nh\u00e2n h\u00f3a v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n<p>Th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa SECOMM v\u00e0 Antsomi, hai b\u00ean h\u01b0\u1edbng t\u1edbi vi\u1ec7c k\u1ebft n\u1ed1i h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i s\u1ed1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n<p><span data-contrast=\"auto\">Trong m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c n\u00e0y:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">SECOMM<\/span><\/b><span data-contrast=\"auto\">\u00a0\u0111\u00f3ng vai tr\u00f2 tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bao g\u1ed3m x\u00e2y d\u1ef1ng\u00a0website\u00a0eCommerce, t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng v\u00e0 v\u1eadn h\u00e0nh n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Antsomi<\/span><\/b><span data-contrast=\"auto\">\u00a0cung c\u1ea5p n\u1ec1n t\u1ea3ng CDP gi\u00fap thu th\u1eadp, h\u1ee3p nh\u1ea5t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a SECOMM t\u1ea1i:<\/span> <a href=\"https:\/\/secomm.vn\/vi\/trang-chu\/\"><span data-contrast=\"none\">https:\/\/secomm.vn\/vi\/trang-chu\/<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Th\u00f4ng tin chi ti\u1ebft v\u1ec1 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a Antsomi t\u1ea1i:<\/span> <a href=\"https:\/\/www.antsomi.com\/vi\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.antsomi.com\/vi\/<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW185506728 BCX0\" lang=\"VI-VN\" xml:lang=\"VI-VN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185506728 BCX0\">Vi\u1ec7c k\u1ebft h\u1ee3p n\u0103ng l\u1ef1c c\u1ee7a hai b\u00ean gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n h\u01a1n.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW185506728 BCX0\"><span class=\"SCXW185506728 BCX0\">\u00a0<\/span><br class=\"SCXW185506728 BCX0\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20299 size-full\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/Boss-image.webp\" alt=\"\" width=\"621\" height=\"466\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/Boss-image.webp 621w, https:\/\/secomm.vn\/wp-content\/uploads\/2026\/03\/Boss-image-300x225.webp 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/p>\n<p style=\"text-align: center;\">T\u1eeb tr\u00e1i sang<em>: Mr. Dinh Le Dat, Co-founder &amp; Chairman of Antsomi; Mr. Teck Choon Serm, Co-founder of Antsomi.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Gia_tri_giai_phap_hop_tac_mang_lai_cho_doanh_nghiep\"><\/span><span class=\"TextRun SCXW185506728 BCX0\" lang=\"VI-VN\" xml:lang=\"VI-VN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185506728 BCX0\">3. Gi\u00e1 tr\u1ecb gi\u1ea3i ph\u00e1p h\u1ee3p t\u00e1c mang l\u1ea1i cho doanh nghi\u1ec7p<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li aria-level=\"3\"><b><span data-contrast=\"none\">H\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111a k\u00eanh: <\/span><\/b><span data-contrast=\"auto\">Th\u00f4ng qua vi\u1ec7c t\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng\u00a0eCommerce\u00a0v\u1edbi CDP, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n nh\u01b0\u00a0website, \u1ee9ng d\u1ee5ng, CRM hay POS c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t trong m\u1ed9t h\u1ec7 th\u1ed1ng\u00a0th\u1ed1ng\u00a0nh\u1ea5t, t\u1ea1o ra\u00a0g\u00f3c nh\u00ecn kh\u00e1ch h\u00e0ng duy nh\u1ea5t (SCV)\u00a0cho doanh nghi\u1ec7p.<\/span><\/li>\n<li aria-level=\"3\"><b style=\"color: #555555; font-size: 14.4px;\"><span data-contrast=\"none\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: <\/span><\/b><span style=\"color: #555555; font-size: 14.4px;\" data-contrast=\"auto\">Khi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing\u00a0c\u00e1 nh\u00e2n h\u00f3a tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, t\u1eeb\u00a0email\u00a0marketing, qu\u1ea3ng c\u00e1o \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u00ean\u00a0website.<\/span><\/li>\n<li aria-level=\"3\"><b style=\"color: #555555; font-size: 14.4px;\"><span data-contrast=\"none\">T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 t\u0103ng tr\u01b0\u1edfng: <\/span><\/b><span style=\"color: #555555; font-size: 14.4px;\" data-contrast=\"auto\">Vi\u1ec7c k\u1ebft h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1edbi h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li aria-level=\"3\"><strong style=\"color: #555555; font-size: 14.4px;\">X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1a tr\u00ean d\u1eef li\u1ec7u: <\/strong><span style=\"color: #555555; font-size: 14.4px;\" data-contrast=\"auto\">Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng c\u1ea1nh tranh, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng\u00a0hi\u1ec7u qu\u1ea3\u00a0m\u00e0 c\u00f2n c\u1ea7n kh\u1ea3 n\u0103ng khai th\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng.<\/span><span style=\"color: #555555; font-size: 14.4px;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"4_Ket_luan\"><\/span>4. K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa SECOMM v\u00e0 Antsomi \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i s\u1ed1 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p n\u0103ng l\u1ef1c tri\u1ec3n khai eCommerce c\u1ee7a SECOMM v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a Antsomi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean th\u01b0\u01a1ng m\u1ea1i s\u1ed1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SECOMM v\u00e0 Antsomi h\u1ee3p t\u00e1c nh\u1eb1m k\u1ebft n\u1ed1i h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p khai th\u00e1c d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Theo Harvard Business Review, tr\u00ean 46.000 ng\u01b0\u1eddi mua s\u1eafm 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh&#8230;<\/p>\n","protected":false},"author":182,"featured_media":20307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2956,2954,393,215],"class_list":["post-20294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-secomm","tag-antsomi","tag-du-lieu-khach-hang","tag-ha-tang-thuong-mai-dien-tu","tag-secomm-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/20294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=20294"}],"version-history":[{"count":5,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/20294\/revisions"}],"predecessor-version":[{"id":20312,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/20294\/revisions\/20312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/20307"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=20294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=20294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=20294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}