{"id":19860,"date":"2025-10-27T15:45:53","date_gmt":"2025-10-27T08:45:53","guid":{"rendered":"https:\/\/secomm.vn\/?p=19860"},"modified":"2025-11-11T16:44:16","modified_gmt":"2025-11-11T09:44:16","slug":"what-is-a-cdp-comparing-cdp-and-crm","status":"publish","type":"post","link":"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/","title":{"rendered":"What is a CDP? Comparing CDP and CRM: Which Platform is Right for Your Business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#1_What_is_a_CDP\" >1. What is a CDP?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#Benefits_of_Implementing_a_CDP_in_Business\" >Benefits of Implementing a CDP in Business\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#Who_Should_Use_a_CDP\" >Who Should Use a CDP?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#Application_of_CDP_in_eCommerce\" >Application of CDP in eCommerce\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#CDP_vs_CRM_Comparison\" >CDP vs CRM Comparison<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#What_is_CRM\" >What is CRM?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#CDP_vs_CRM_Comparison-2\" >CDP vs CRM Comparison\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#When_to_Use_CDP_or_CRM\" >When to Use CDP or CRM?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#In_Conclusion\" >In Conclusion\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/secomm.vn\/what-is-a-cdp-comparing-cdp-and-crm\/#FAQ\" >FAQ\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span data-contrast=\"auto\">According to research by\u00a0<\/span><a href=\"https:\/\/hbr.org\/sponsored\/2021\/07\/making-customer-experience-the-heart-of-the-enterprise\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Harvard Business Review<\/span><\/a><span data-contrast=\"auto\">, only 15% of professionals feel they have a comprehensive view of their customer data, making it extremely challenging to create effective online experiences. A common problem is data silos existing between Sales, Marketing, Customer Service, and Product teams. Today, this issue can be resolved with a CDP. So, what is a CDP? How does it differ from CRM, and which platform suits your business best?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"1_What_is_a_CDP\"><\/span><span data-contrast=\"none\">1. What is a CDP?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A Customer Data Platform (CDP) is a customer data management system that collects, unifies, and analyzes data from various sources such as websites, mobile apps, social media, CRM systems, and point-of-sale (POS) systems. CDPs enable businesses to create a comprehensive 360-degree customer profile, providing a full view of the customer journey and allowing for personalized experiences at every touchpoint.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Unlike isolated storage systems, a CDP automatically gathers, cleanses, and synchronizes first-party data (directly owned by the business) in real-time, creating a solid foundation for data analysis and marketing automation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19867 size-full\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/What-is-CDP.png\" alt=\"SECOMM - What is CDP?\" width=\"740\" height=\"458\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/What-is-CDP.png 740w, https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/What-is-CDP-300x186.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Benefits_of_Implementing_a_CDP_in_Business\"><\/span><span data-contrast=\"none\">Benefits of Implementing a CDP in Business<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">By adopting a CDP, businesses gain numerous advantages:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Consolidation of multi-source data:<\/strong>\u00a0CDPs gather data from diverse systems, eliminate departmental data silos, and allow comprehensive customer behavior analysis.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Creation of a unified customer profile:<\/strong>\u00a0By merging all data about each customer into a centralized profile, businesses can easily personalize messages and experiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Enhanced personalized marketing:<\/strong>\u00a0With accurate and complete data, CDPs enable marketing campaigns to target individual customer needs precisely, increasing conversion rates and revenue.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Cost and resource savings:<\/strong>\u00a0Businesses reduce data duplication, target audiences more effectively, optimize ad spend, and cut down manual tasks.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Improved analytics and forecasting<\/strong>:\u00a0CDPs provide a centralized analytics platform, helping businesses develop loyalty programs, plan customer care, and expand customer lifetime value (CLV).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19865 size-full\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/Dynamics-365-Customer-Insights-Most-comprehensive-360-degree-customer-view.png\" alt=\"SECOMM - Creation of a unified customer profile\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/Dynamics-365-Customer-Insights-Most-comprehensive-360-degree-customer-view.png 1920w, https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/Dynamics-365-Customer-Insights-Most-comprehensive-360-degree-customer-view-300x169.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/Dynamics-365-Customer-Insights-Most-comprehensive-360-degree-customer-view-1024x576.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/Dynamics-365-Customer-Insights-Most-comprehensive-360-degree-customer-view-768x432.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2025\/10\/Dynamics-365-Customer-Insights-Most-comprehensive-360-degree-customer-view-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_a_CDP\"><\/span><span data-contrast=\"none\">Who Should Use a CDP?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">CDPs are ideal for medium to large businesses that pursue customer-centric strategies or are undergoing digital transformation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Specifically:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Omnichannel businesses need unified data from websites, social media, stores, hotlines, etc., for a consistent customer view.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Companies in eCommerce, finance, telecommunications, and retail aim to deploy large-scale personalized marketing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Marketing and customer service teams want to reduce IT dependency and independently run campaigns based on unified data.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Application_of_CDP_in_eCommerce\"><\/span><span data-contrast=\"none\">Application of CDP in eCommerce<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Personalized Multichannel Marketing Campaigns<\/strong><\/p>\n<p><span data-contrast=\"auto\">An eCommerce company uses a CDP to gather customer behavior data from its website, social media, email, and mobile app. When a customer frequently searches for sports products, the CDP automatically segments them and sends personalized email recommendations and timely promotions, delivers relevant content on Facebook, and displays personalized banners during website visits. This leads to significantly higher conversion rates and sales across marketing channels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><strong>Optimizing Sales Processes and Upselling<\/strong><\/p>\n<p><span data-contrast=\"auto\">Sales teams access consolidated CDP data: purchase history, interaction frequency, product search behavior to identify prospects likely to buy during weekends. The system can send short-term offers or related product promotions, increasing upsell and cross-sell opportunities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><strong>Customer Journey Coordination and Performance Measurement<\/strong><\/p>\n<p><span data-contrast=\"auto\">CDPs help marketers design seamless customer journeys from discovery to purchase and post-sale care. Businesses can identify and act on customers\u2019 \u201cgolden moments\u201d (e.g., purchase decisions triggered by free shipping vouchers). Detailed reports on conversion rates, average order value (AOV), customer acquisition cost (CAC), and effective customer segments optimize marketing strategy and budget.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"CDP_vs_CRM_Comparison\"><\/span>CDP vs CRM Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_is_CRM\"><\/span><span data-contrast=\"none\">What is CRM?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Customer Relationship Management (CRM) software or solutions help businesses store, organize, and manage contact information and interaction histories with customers, potential clients, and current clients. CRMs track calls, emails, appointments, transactions, and service feedback and automate many sales and customer service processes. This supports improving customer experience, increasing revenue, and better customer retention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">Read more: <a href=\"https:\/\/secomm.vn\/what-is-crm-top-5-benefits-of-using-crm-software\/\">https:\/\/secomm.vn\/what-is-crm-top-5-benefits-of-using-crm-software\/<\/a><\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"CDP_vs_CRM_Comparison-2\"><\/span><span data-contrast=\"none\">CDP vs CRM Comparison<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table data-tablestyle=\"MsoNormalTable\" data-tablelook=\"1696\" aria-rowcount=\"7\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"4369\"><strong>Criteria\u00a0<\/strong><\/td>\n<td data-celllook=\"4369\"><strong>CDP\u00a0<\/strong><\/td>\n<td data-celllook=\"4369\"><strong>CRM\u00a0<\/strong><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Primary Purpose<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Unified, analytical, and personalized multi-channel data<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Manage relationships, communication history, and customer care<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Data Type<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Multi-source first-party data (behavior, transactions, journey, profiles)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Communication, existing transaction data with identified customers<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">360\u00b0 Customer Profile<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Yes<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Incomplete<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Data Update Frequency<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Automatic, real-time<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Mainly manual or semi-automated<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"6\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Main Use Cases<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Customer insight, experience personalization, marketing optimization<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Sales management, customer support, pipeline tracking<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"7\">\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Primary Users<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Marketing, data analysis, customer development strategy<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<td data-celllook=\"4369\"><span data-contrast=\"auto\">Sales, customer service, relationship management<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"When_to_Use_CDP_or_CRM\"><\/span><span data-contrast=\"none\">When to Use CDP or CRM?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>CDP:\u00a0<\/strong>Ideal when businesses seek deep customer behavior insights, marketing automation, and personalized multi-channel marketing with real-time data management.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>CRM:<\/strong>\u00a0Suited for companies focusing on managing existing customer care, sales pipeline or increasing customer satisfaction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><span data-contrast=\"auto\">In Conclusion<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">In today\u2019s competitive market, delivering a personalized customer experience is no longer optional;\u00a0it\u2019s a key driver for optimizing marketing efforts and accelerating business growth. Whether you choose a CDP or a CRM platform, selecting the right solution for your specific business needs is essential to improving operational efficiency and customer engagement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you&#8217;re looking for a trusted partner to help you implement, operate, and optimize your eCommerce ecosystem, don\u2019t hesitate to reach out to<strong> <a href=\"https:\/\/secomm.vn\/\">SECOMM<\/a><\/strong>. We&#8217;re here to support you with expert guidance and tailored solutions to power your long-term growth.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span data-contrast=\"none\">FAQ<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <div class=\"sc-faq rounded-tl-[24px] rounded-br-[24px] rounded-tr-[2px] rounded-bl-[2px] shadow-shadow-5 bg-sc-secondary-1 p-6 grid md-max:p-3 \">\r\n        <div class=\"flex font-bold text-heading-5 cursor-pointer question-toggle\">\r\n            <img decoding=\"async\" class=\"transition-all duration-300 md-max:w-[26px] md-max:h-[26px]  -rotate-90\" src=\"https:\/\/secomm.vn\/wp-content\/themes\/secomm\/images\/expand_more_black.svg\" alt=\"\">\r\n            <span class=\"ml-3\">What is a CDP and how does it work?<\/span>\r\n        <\/div>\r\n        <div class=\"grid gap-2 pl-[44px] max-h-[2000px] transition-max-height duration-300 overflow-hidden  !max-h-0\">\r\n            <div class=\"text-sc-secondary-2 font-semibold text-body-1 mt-4 md-max:mt-2\">\r\n                <span>A Customer Data Platform (CDP) is a technology system that connects, collects, cleans, and analyzes customer data from various sources to create a unified customer profile. This supports personalization and optimization of the customer journey.<\/span>\r\n            <\/div>\r\n            <div class=\"text-sc-gray-900 text-body-1 text-justify\">\r\n                <span><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n    <div class=\"sc-faq rounded-tl-[24px] rounded-br-[24px] rounded-tr-[2px] rounded-bl-[2px] shadow-shadow-5 bg-sc-secondary-1 p-6 grid md-max:p-3 \">\r\n        <div class=\"flex font-bold text-heading-5 cursor-pointer question-toggle\">\r\n            <img decoding=\"async\" class=\"transition-all duration-300 md-max:w-[26px] md-max:h-[26px]  -rotate-90\" src=\"https:\/\/secomm.vn\/wp-content\/themes\/secomm\/images\/expand_more_black.svg\" alt=\"\">\r\n            <span class=\"ml-3\">What\u2019s the main difference between CDP and CRM?<\/span>\r\n        <\/div>\r\n        <div class=\"grid gap-2 pl-[44px] max-h-[2000px] transition-max-height duration-300 overflow-hidden  !max-h-0\">\r\n            <div class=\"text-sc-secondary-2 font-semibold text-body-1 mt-4 md-max:mt-2\">\r\n                <span>A Customer Data Platform (CDP) is a technology system that connects, collects, cleans, and analyzes customer data from various sources to create a unified customer profile. This supports personalization and optimization of the customer journey.<\/span>\r\n            <\/div>\r\n            <div class=\"text-sc-gray-900 text-body-1 text-justify\">\r\n                <span><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n    <div class=\"sc-faq rounded-tl-[24px] rounded-br-[24px] rounded-tr-[2px] rounded-bl-[2px] shadow-shadow-5 bg-sc-secondary-1 p-6 grid md-max:p-3 \">\r\n        <div class=\"flex font-bold text-heading-5 cursor-pointer question-toggle\">\r\n            <img decoding=\"async\" class=\"transition-all duration-300 md-max:w-[26px] md-max:h-[26px]  -rotate-90\" src=\"https:\/\/secomm.vn\/wp-content\/themes\/secomm\/images\/expand_more_black.svg\" alt=\"\">\r\n            <span class=\"ml-3\">Which businesses should use a CDP?<\/span>\r\n        <\/div>\r\n        <div class=\"grid gap-2 pl-[44px] max-h-[2000px] transition-max-height duration-300 overflow-hidden  !max-h-0\">\r\n            <div class=\"text-sc-secondary-2 font-semibold text-body-1 mt-4 md-max:mt-2\">\r\n                <span>CDPs fit omnichannel businesses with multiple customer data sources aiming for personalized marketing or marketing automation. If you need centralized data management and marketing optimization, CDP is the right choice.<\/span>\r\n            <\/div>\r\n            <div class=\"text-sc-gray-900 text-body-1 text-justify\">\r\n                <span><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n    <div class=\"sc-faq rounded-tl-[24px] rounded-br-[24px] rounded-tr-[2px] rounded-bl-[2px] shadow-shadow-5 bg-sc-secondary-1 p-6 grid md-max:p-3 \">\r\n        <div class=\"flex font-bold text-heading-5 cursor-pointer question-toggle\">\r\n            <img decoding=\"async\" class=\"transition-all duration-300 md-max:w-[26px] md-max:h-[26px]  -rotate-90\" src=\"https:\/\/secomm.vn\/wp-content\/themes\/secomm\/images\/expand_more_black.svg\" alt=\"\">\r\n            <span class=\"ml-3\">Is CDP implementation complex and what is needed?<\/span>\r\n        <\/div>\r\n        <div class=\"grid gap-2 pl-[44px] max-h-[2000px] transition-max-height duration-300 overflow-hidden  !max-h-0\">\r\n            <div class=\"text-sc-secondary-2 font-semibold text-body-1 mt-4 md-max:mt-2\">\r\n                <span>Implementing a CDP requires quality source data, standardized data input processes, cross-department collaboration, and selecting software that fits your business scale. Having a clear digital transformation plan, objectives, and reliable vendors is essential.<\/span>\r\n            <\/div>\r\n            <div class=\"text-sc-gray-900 text-body-1 text-justify\">\r\n                <span><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n    <div class=\"sc-faq rounded-tl-[24px] rounded-br-[24px] rounded-tr-[2px] rounded-bl-[2px] shadow-shadow-5 bg-sc-secondary-1 p-6 grid md-max:p-3 \">\r\n        <div class=\"flex font-bold text-heading-5 cursor-pointer question-toggle\">\r\n            <img decoding=\"async\" class=\"transition-all duration-300 md-max:w-[26px] md-max:h-[26px]  -rotate-90\" src=\"https:\/\/secomm.vn\/wp-content\/themes\/secomm\/images\/expand_more_black.svg\" alt=\"\">\r\n            <span class=\"ml-3\">Does CDP guarantee increased leads or revenue?<\/span>\r\n        <\/div>\r\n        <div class=\"grid gap-2 pl-[44px] max-h-[2000px] transition-max-height duration-300 overflow-hidden  !max-h-0\">\r\n            <div class=\"text-sc-secondary-2 font-semibold text-body-1 mt-4 md-max:mt-2\">\r\n                <span>A CDP optimizes data usage and campaign effectiveness but does not guarantee lead or revenue growth. Business outcomes depend on strategy execution and marketing capability.<\/span>\r\n            <\/div>\r\n            <div class=\"text-sc-gray-900 text-body-1 text-justify\">\r\n                <span><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n    <div class=\"sc-faq rounded-tl-[24px] rounded-br-[24px] rounded-tr-[2px] rounded-bl-[2px] shadow-shadow-5 bg-sc-secondary-1 p-6 grid md-max:p-3 \">\r\n        <div class=\"flex font-bold text-heading-5 cursor-pointer question-toggle\">\r\n            <img decoding=\"async\" class=\"transition-all duration-300 md-max:w-[26px] md-max:h-[26px]  -rotate-90\" src=\"https:\/\/secomm.vn\/wp-content\/themes\/secomm\/images\/expand_more_black.svg\" alt=\"\">\r\n            <span class=\"ml-3\">Is the data stored on a CDP secure?<\/span>\r\n        <\/div>\r\n        <div class=\"grid gap-2 pl-[44px] max-h-[2000px] transition-max-height duration-300 overflow-hidden  !max-h-0\">\r\n            <div class=\"text-sc-secondary-2 font-semibold text-body-1 mt-4 md-max:mt-2\">\r\n                <span>Most CDP software complies with high data security standards and regulations like GDPR and CCPA. Businesses should choose providers with proper certifications and implement internal data controls.<\/span>\r\n            <\/div>\r\n            <div class=\"text-sc-gray-900 text-body-1 text-justify\">\r\n                <span><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>According to research by\u00a0Harvard Business Review, only 15% of professionals feel they have a comprehensive view of their customer data, making it extremely challenging to create effective online experiences. A common problem is data silos existing between Sales, Marketing, Customer Service, and Product teams. Today, this issue can be resolved with a CDP. So, what&#8230;<\/p>\n","protected":false},"author":179,"featured_media":19890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[2890,2053,716,2892],"class_list":["post-19860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-platform","tag-cdp","tag-crm","tag-ecommerce","tag-ecommerce-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/19860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=19860"}],"version-history":[{"count":9,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/19860\/revisions"}],"predecessor-version":[{"id":20033,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/19860\/revisions\/20033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/19890"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=19860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=19860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=19860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}