{"id":18438,"date":"2024-07-04T09:00:32","date_gmt":"2024-07-04T02:00:32","guid":{"rendered":"https:\/\/secomm.vn\/?p=18438"},"modified":"2025-10-10T15:43:35","modified_gmt":"2025-10-10T08:43:35","slug":"15-brands-adopt-international-expansion-with-shopify-plus-pt-2","status":"publish","type":"post","link":"https:\/\/secomm.vn\/15-brands-adopt-international-expansion-with-shopify-plus-pt-2\/","title":{"rendered":"15 Brands Adopt International Expansion With Shopify Plus Part 2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/15-brands-adopt-international-expansion-with-shopify-plus-pt-2\/#GIVA\" >GIVA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/15-brands-adopt-international-expansion-with-shopify-plus-pt-2\/#LSKD\" >LSKD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/15-brands-adopt-international-expansion-with-shopify-plus-pt-2\/#Oh_My_Cream\" >Oh My Cream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/15-brands-adopt-international-expansion-with-shopify-plus-pt-2\/#Glamlite\" >Glamlite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/15-brands-adopt-international-expansion-with-shopify-plus-pt-2\/#Koh\" >Koh<\/a><\/li><\/ul><\/nav><\/div>\n<p>In Part 2 of our series, we delve into the journeys of Oh My Cream, Koh, LSKD, Glamlite, and GIVA. Each of these brands brings unique offerings to the global market, from skincare and household products to activewear and gourmet cosmetics. We explore how these companies have navigated the complexities of international expansion, overcoming challenges and seizing opportunities with the support of Shopify Plus.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GIVA\"><\/span><strong>GIVA<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18433\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/GIVA-1-1024x576.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf s\u1eed d\u1ee5ng shopify plus\" width=\"1020\" height=\"574\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/GIVA-1-1024x576.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/GIVA-1-300x169.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/GIVA-1-768x432.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/GIVA-1-1536x864.png 1536w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/GIVA-1.png 1600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>GIVA is India\u2019s leading brand for providing luxurious and elegant gold and silver jewelry at affordable prices. Since its launch in 2019, the brand has been loved by both domestic and international customers. Consequently, within just four years, the company achieved remarkable growth, leading to the need for a more robust eCommerce system.<\/p>\n<p>Initially, GIVA&#8217;s D2C system operated on Shopify, but to handle the large and increasing volume of transactions, the company upgraded to Shopify Plus. Through Shopify Plus, GIVA quickly launched additional stores in the USA and Sri Lanka, and also set up an expansion store for its sub-brand, AVNI.<\/p>\n<p>GIVA leveraged the exclusive Shopify Plus feature, organizational admin setting, to seamlessly and efficiently perform actions across multiple stores, rather than managing each store individually. As a result, GIVA experienced a 100% year-over-year revenue increase compared to 2021, a 193% increase in its global customer base from April 2021 to April 2022, and reached customers in three different geographical regions.<\/p>\n<p>Website: <a href=\"https:\/\/www.giva.co\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.giva.co\/<\/a><\/p>\n<p>Industry: Jewelry<\/p>\n<p>Traffic: 7.160M\/month<\/p>\n<p>Rank: #1,523 (India) &amp; #21,585 (Global)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LSKD\"><\/span><strong>LSKD<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18430\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/LSKD-1024x576.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf s\u1eed d\u1ee5ng Shopify Plus\" width=\"1020\" height=\"574\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/LSKD-1024x576.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/LSKD-300x169.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/LSKD-768x432.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/LSKD-1536x864.png 1536w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/LSKD.png 1600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Founded in 2007, LSKD (short for &#8216;Loose Kid&#8217;) is an Australian-based apparel brand specializing in high-quality athletic wear with a street style and a focus on fitness functionality. Although LSKD began as a wholesaler, it has since reinvented itself as a vibrant consumer-oriented brand with online retail at the core of its operations. The company has also made a name for itself in physical retail, opening several stores both domestically and internationally.<\/p>\n<p>As LSKD planned its international expansion into the United States, the brand aimed to ensure a highly personalized customer experience. Despite having a system capable of serving shoppers in multiple countries, LSKD needed a more flexible and easily manageable system. Consequently, LSKD transitioned to Shopify Plus and used the expansion store feature to quickly and easily create a new store targeting the US market. Using the online store in the US as a springboard, LSKD opened a physical store in San Diego and pop-up shops at sports events nationwide. All these operations were smoothly run on Shopify POS.<\/p>\n<p>Website: <a href=\"https:\/\/www.lskd.co\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.lskd.co\/<\/a><\/p>\n<p>Industry: Fashion<\/p>\n<p>Traffic: 2.112M\/month<\/p>\n<p>Rank: #1,182 (Australia) &amp; #70,075 (Global)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Oh_My_Cream\"><\/span><strong>Oh My Cream<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18434\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Oh-My-Cream-1-1024x576.webp\" alt=\"th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf s\u1eed d\u1ee5ng Shopify Plus\" width=\"1020\" height=\"574\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Oh-My-Cream-1-1024x576.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Oh-My-Cream-1-300x169.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Oh-My-Cream-1-768x432.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Oh-My-Cream-1-1536x864.webp 1536w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Oh-My-Cream-1.webp 1600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Oh My Cream is a French cosmetics brand founded in 2012, with an omnichannel strategy as its core focus. Oh My Cream currently operates both physical stores and an eCommerce website. As of now, the company has expanded internationally with over 20 retail stores, including two in London, and a bilingual website.<\/p>\n<p>To customize and optimize the omnichannel experience, Oh My Cream implemented Shopify Plus. The unique and superior omnichannel features of Shopify Plus met Oh My Cream\u2019s expectations. Additionally, Oh My Cream transitioned its outdated payment system to Shopify POS to collect more comprehensive customer data. After optimizing the omnichannel experience with Shopify Plus, Oh My Cream increased the average customer lifetime value by 50%, the average basket value by 25%, and enhanced data collection to implement a loyalty program.<\/p>\n<p>Website: <a href=\"https:\/\/www.ohmycream.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ohmycream.com\/<\/a><\/p>\n<p>Industry: Cosmetics<\/p>\n<p>Traffic: 602,976\/month<\/p>\n<p>Rank: #7,537 (France) &amp; #180,940 (Global)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Glamlite\"><\/span><strong>Glamlite<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18432\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Glamlite-1-1024x576.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf s\u1eed d\u1ee5ng Shopify Plus\" width=\"1020\" height=\"574\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Glamlite-1-1024x576.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Glamlite-1-300x169.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Glamlite-1-768x432.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Glamlite-1-1536x864.png 1536w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Glamlite-1.png 1600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Glamlite, a cosmetics brand founded in 2018 in Los Angeles, is renowned for its colorful lipsticks and eyeshadow palettes. Glamlite launched its e-commerce website using Shopify Plus from the beginning and initially sold products internationally. However, their growth rate was not promising due to high USPS shipping costs, long delivery times, and the inability to track international packages.<\/p>\n<p>The lack of international tracking by USPS left Glamlite and their customers unaware of the whereabouts of shipments, with some customers never receiving their orders. Unsurprisingly, Glamlite&#8217;s customer retention rate and international sales were significantly lower than expected. However, after implementing Shopify Market Pro, Glamlite overcame these issues, resulting in:<\/p>\n<ul>\n<li>2.25 times growth in international sales<\/li>\n<li>A 24% increase in the average order value of international sales<\/li>\n<li>A 65% increase in conversion rates in the UK market<\/li>\n<li>A 77% increase in conversion rates in the German market<\/li>\n<\/ul>\n<p>Website: <a href=\"https:\/\/glamlite.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/glamlite.com\/<\/a><\/p>\n<p>Industry: Cosmetics<\/p>\n<p>Traffic: 376,734\/month<\/p>\n<p>Rank: #56,604 (USA) &amp; #316,746 (Global)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Koh\"><\/span><strong>Koh<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18431\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Koh-1024x576.png\" alt=\"th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf s\u1eed d\u1ee5ng Shopify Plus\" width=\"1020\" height=\"574\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Koh-1024x576.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Koh-300x169.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Koh-768x432.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Koh-1536x864.png 1536w, https:\/\/secomm.vn\/wp-content\/uploads\/2024\/07\/Koh.png 1600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Koh is a brand specializing in producing and supplying chemical-free, eco-friendly cleaning products. Two years after its establishment, Koh achieved $50 million in revenue. The eCommerce website was converting well but started to look outdated. The product line was also expanding, creating opportunities for upselling, cross-selling, and promotions that were not being fully utilized. Global expansion was also on the agenda, and Koh&#8217;s founder, Alexander, wanted a solution that would allow Koh to grow without limitations.<\/p>\n<p>After operating on Shopify for some time, Koh decided to upgrade to Shopify Plus. The expansion store feature of Shopify Plus enabled Koh to scale seamlessly into new regions with custom payment tools to improve conversion rates. For example, Koh could customize the checkout process using third-party apps like Rebuy for comprehensive personalization, upselling, and cross-selling with A\/B testing, and Klaviyo for better product recommendations. Finally, the Launchpad scheduling tool allowed the team at Koh to quickly set up and schedule promotional and sales events.<\/p>\n<p>Website: <a href=\"https:\/\/koh.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/koh.com\/<\/a><\/p>\n<p>Industry: Home and Garden<\/p>\n<p>Traffic: 371,270\/month<\/p>\n<p>Rank: #5,902 (Australia) &amp; #310,539 (Global)<\/p>\n<p><span style=\"font-size: 170%;\"><strong>Final Words<\/strong><\/span><\/p>\n<p>The stories of Oh My Cream, Koh, LSKD, Glamlite, and GIVA showcased in Part 2 of our series exemplify the dynamic possibilities that emerge when innovative brands embrace Shopify Plus for international growth. From pioneering new markets to enhancing customer experiences through tailored eCommerce solutions, these brands have demonstrated resilience, creativity, and strategic foresight in their expansion efforts.<\/p>\n<p>Stay tuned for Part 3 of our series, where we&#8217;ll uncover more success stories and strategies as brands continue to thrive with Shopify Plus on their path to global expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Part 2 of our series, we delve into the journeys of Oh My Cream, Koh, LSKD, Glamlite, and GIVA. Each of these brands brings unique offerings to the global market, from skincare and household products to activewear and gourmet cosmetics. We explore how these companies have navigated the complexities of international expansion, overcoming challenges&#8230;<\/p>\n","protected":false},"author":3,"featured_media":19825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[2598,2797,2795,2793,1484],"class_list":["post-18438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-platform","tag-b2b-ecommerce-platform","tag-expand-globally","tag-expansion-store","tag-international-expansion","tag-shopify-plus-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/18438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=18438"}],"version-history":[{"count":2,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/18438\/revisions"}],"predecessor-version":[{"id":18499,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/18438\/revisions\/18499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/19825"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=18438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=18438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=18438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}