{"id":12671,"date":"2023-12-21T11:05:30","date_gmt":"2023-12-21T04:05:30","guid":{"rendered":"https:\/\/secomm.vn\/?p=12671"},"modified":"2025-07-09T15:09:27","modified_gmt":"2025-07-09T08:09:27","slug":"what-is-mini-app-why-should-businesses-invest-mini-app","status":"publish","type":"post","link":"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/","title":{"rendered":"What Is Mini App? Why You Should Create Your First One?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#1_Advantages\" >1. Advantages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#No_registration_fees\" >No registration fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Save_time\" >Save time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Leverage_the_ecosystem_and_users_of_Super_Apps\" >Leverage the ecosystem and users of Super Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Enhance_user_experience\" >Enhance user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Make_a_stepping_stone_in_the_process_of_creating_your_eCommerce_website\" >Make a stepping stone in the process of creating your eCommerce website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#2_Disadvantages\" >2. Disadvantages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Scarcity_of_development_units\" >Scarcity of development units<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Not_owning_data\" >Not owning data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/secomm.vn\/what-is-mini-app-why-should-businesses-invest-mini-app\/#Not_expressing_the_full_uniqueness_of_the_business\" >Not expressing the full uniqueness of the business<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Mini Apps or Mini Programs are small applications developed within Super Apps, allowing users to access them without the need for frequent downloads or updates like Native Apps (applications for Android and iOS) or Hybrid Apps (cross-platform applications)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, there are various types of these apps, but the most popular ones include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On social media Super Apps: Facebook, Zalo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On eCommerce Super Apps: Shopee, Tiki, Lazada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On financial Super Apps: MoMo<\/span><\/li>\n<\/ul>\n<p><b>For example: Mini App on Momo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition to internal apps like &#8216;Heo \u0110\u1ea5t Momo&#8217; or &#8216;\u0110i b\u1ed9 c\u00f9ng MoMo,&#8217; <a href=\"https:\/\/developers.momo.vn\/v3\/docs\/app-center\/development-guide-line\/overview\/mini-app-process\" target=\"_blank\" rel=\"noopener\">MoMo<\/a> has ambitious plans to expand its ecosystem by integrating these apps from partner brands. This e-wallet has allowed the integration of these apps from various brands in different sectors such as 7Eleven, AhaMart, Highlands Coffee, etc.<\/span><\/p>\n<figure id=\"attachment_6320\" aria-describedby=\"caption-attachment-6320\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6320 size-large\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-gi-MoMo-1024x512.png\" alt=\"Mini App l\u00e0 g\u00ec - MoMo\" width=\"1020\" height=\"510\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-gi-MoMo-1024x512.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-gi-MoMo-300x150.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-gi-MoMo-768x384.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-gi-MoMo.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-6320\" class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">\u201cGiant\u201d Momo pioneered the application of Mini App into the ecosystem<\/span><\/i><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"1_Advantages\"><\/span><b>1. Advantages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"No_registration_fees\"><\/span><b>No registration fees<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All Super Apps such as MoMo, Tiki, Shopee, Lazada, and Zalo allow other brands to register for free. However, businesses must pay for in-house IT teams or outsource to external units to develop these apps.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Save_time\"><\/span><b>Save time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Compared to Native Apps or Hybrid Apps, Mini Apps have a simpler framework (pre-written code segments) and useful APIs (Application Programming Interfaces), enabling developers to deploy applications quickly within a cost-effective budget.<\/span><\/p>\n<figure id=\"attachment_6321\" aria-describedby=\"caption-attachment-6321\" style=\"width: 956px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6321\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-Zalo-956x1024.png\" alt=\"Mini App l\u00e0 - Zalo\" width=\"956\" height=\"1024\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-Zalo-956x1024.png 956w, https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-Zalo-280x300.png 280w, https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-Zalo-768x822.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2021\/12\/Mini-App-la-Zalo.png 1200w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><figcaption id=\"caption-attachment-6321\" class=\"wp-caption-text\">Mini Program deployment process on Zalo<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_the_ecosystem_and_users_of_Super_Apps\"><\/span><b>Leverage the ecosystem and users of Super Apps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When businesses release these apps on <a href=\"https:\/\/secomm.vn\/top-5-super-apps-in-vietnamese-ecommerce-market\/\">Super Apps<\/a> such as MoMo, Zalo, Tiki, Lazada, and Shopee, these brands gain access to and leverage millions of existing users. Here are the user statistics for some of these platforms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MoMo: +25 million regular users (&#8220;Mobile App 2021&#8221; &#8211; Appota)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zalo: +64 million regular users (Zalo official announcement)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopee: +77.8 million visits\/month (iPrice)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lazada: +21.4 million visits\/month (iPrice)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiki: +17.5 million visits\/month (iPrice)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moreover, these apps can also take advantage of the existing utilities within the ecosystem of these &#8220;Giant&#8221;\u00a0Apps, such as online payment, delivery services, marketing tools, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhance_user_experience\"><\/span><b>Enhance user experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These apps typically have very low file sizes, averaging around 10MB. This allows these applications to deliver a smooth user experience. By leveraging the ecosystem provided by &#8220;Giant&#8221;\u00a0Apps, customers can have a seamless experience encompassing various activities such as shopping, payment, order tracking, customer support communication, voucher accumulation, etc., all within a single application.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_a_stepping_stone_in_the_process_of_creating_your_eCommerce_website\"><\/span><b>Make a stepping stone in the process of creating your eCommerce website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During the eCommerce journey, businesses go through various stages: Social media commerce (Facebook, Zalo) \u2192 Selling on eCommerce platforms (Shopee, Lazada, Tiki, Sendo) \u2192 Mini App \u2192 Basic eCommerce website and app \u2192 Advanced eCommerce website and app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among these, these apps serves as a perfect stepping stone for businesses to adapt to technological infrastructure, navigate the eCommerce environment, and launch more effective online business campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Disadvantages\"><\/span><b>2. Disadvantages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Scarcity_of_development_units\"><\/span><b>Scarcity of development units<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While these apps are no longer unfamiliar globally, the term is still relatively new in Vietnam. Currently, in Vietnam, only Tiki has a dedicated team developing Mini Apps for businesses on the Tiki platform (Tini App). To develop these apps on other Super Apps, businesses must engage with development teams or agencies specialising in this area.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_owning_data\"><\/span><b>Not owning data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When releasing a Mini App, businesses must trade off the risk of customer data being in the hands of the &#8216;big players&#8217; because all source code and data are stored on the servers of the &#8220;Giant&#8221;\u00a0Apps.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_expressing_the_full_uniqueness_of_the_business\"><\/span><b>Not expressing the full uniqueness of the business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not expressing the full uniqueness of the business: Although each app is unique to individual businesses, it has to adhere to certain standards set by the &#8220;Giant&#8221;\u00a0Apps, including frameworks, APIs, UI components, etc., to synchronize the interface with the &#8216;parent app.&#8217; While this can provide a consistent user experience, it may not showcase the brand&#8217;s distinct personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, these apps serve as a perfect stepping stone for any business looking to enter the eCommerce market by leveraging the advantages of &#8220;Giant&#8221;\u00a0Apps. However, limitations such as technical resources, user data, and brand positioning need to be carefully weighed before making a final decision.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mini Apps or Mini Programs are small applications developed within Super Apps, allowing users to access them without the need for frequent downloads or updates like Native Apps (applications for Android and iOS) or Hybrid Apps (cross-platform applications) Currently, there are various types of these apps, but the most popular ones include: On social media&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[918,920],"class_list":["post-12671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-market","tag-mini-app-en","tag-super-app-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/12671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=12671"}],"version-history":[{"count":4,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/12671\/revisions"}],"predecessor-version":[{"id":19262,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/12671\/revisions\/19262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/12672"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=12671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=12671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=12671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}