{"id":12631,"date":"2023-12-20T11:56:20","date_gmt":"2023-12-20T04:56:20","guid":{"rendered":"https:\/\/secomm.vn\/?p=12631"},"modified":"2025-07-09T15:22:14","modified_gmt":"2025-07-09T08:22:14","slug":"8-steps-to-start-a-sustainable-ecommerce-business","status":"publish","type":"post","link":"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/","title":{"rendered":"8 Steps To Start a Sustainable ECommerce Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#1_Learn_about_eCommerce_business\" >1. Learn about eCommerce business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#2_Popular_eCommerce_models\" >2. Popular eCommerce models<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#B2C\" >B2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#B2B\" >B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#B2B2C\" >B2B2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#C2C\" >C2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#D2C\" >D2C<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#3_Steps_to_start_a_sustainable_eCommerce_business\" >3. Steps to start a sustainable eCommerce business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_1_Make_an_eCommerce_business_plan\" >Step 1. Make an eCommerce business plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_2_Build_an_eCommerce_system\" >Step 2. Build an eCommerce system<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_3_Set_up_eCommerce_payment_methods\" >Step 3. Set up eCommerce payment methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_4_Build_a_fulfilment_process\" >Step 4. Build a fulfilment process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_5_Improve_customer_care_system\" >Step 5. Improve customer care system<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_6_eCommerce_System_Maintenance\" >Step 6: eCommerce System Maintenance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_7_eCommerce_Growth_Strategy\" >Step 7: eCommerce Growth Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/secomm.vn\/8-steps-to-start-a-sustainable-ecommerce-business\/#Step_8_Optimization_of_eCommerce_Business_Operations\" >Step 8: Optimization of eCommerce Business Operations<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">For businesses that are just entering the market, the term &#8220;eCommerce&#8221; is often recognized through eCommerce marketplaces. Most managers are often unsure of where to start, including which systems to use, which eCommerce platform to choose for development, and what steps to take next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, in this article, SECOMM will share comprehensive information from basics to advanced levels to kickstart eCommerce business in Vietnam.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Learn_about_eCommerce_business\"><\/span><b>1. Learn about eCommerce business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Decree No. 52\/2013\/ND-CP on eCommerce: &#8220;eCommerce activities involve conducting all or part of the commercial process through electronic means connected to the Internet, mobile telecommunications networks, or other open networks.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simpler terms, eCommerce business is the activity of buying and selling goods or services online.<\/span><\/p>\n<figure id=\"attachment_12641\" aria-describedby=\"caption-attachment-12641\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12641\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-What-is-eCommerce-business-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-What is eCommerce business\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-What-is-eCommerce-business-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-What-is-eCommerce-business-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-What-is-eCommerce-business-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-What-is-eCommerce-business.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12641\" class=\"wp-caption-text\">What is eCommerce business?<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Popular_eCommerce_models\"><\/span><b>2. Popular eCommerce models<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_12636\" aria-describedby=\"caption-attachment-12636\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12636\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-eCommerce-Models-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-eCommerce Models\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-eCommerce-Models-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-eCommerce-Models-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-eCommerce-Models-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-eCommerce-Models.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12636\" class=\"wp-caption-text\">Popular eCommerce Models<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"B2C\"><\/span><b>B2C<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2C (Business to Customer) involves transactions between businesses and customers. This is also the most common model in the Vietnamese market.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng is the number one retail model in Vietnam&#8217;s eCommerce market for devices such as phones, laptops, tablets, and accessories.<\/span><\/p>\n<figure id=\"attachment_12640\" aria-describedby=\"caption-attachment-12640\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12640\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-The-Gioi-Di-Dong-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-The Gioi Di Dong\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-The-Gioi-Di-Dong-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-The-Gioi-Di-Dong-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-The-Gioi-Di-Dong-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-The-Gioi-Di-Dong.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12640\" class=\"wp-caption-text\">The Gioi Di Dong Website<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website: <\/b><a href=\"https:\/\/www.thegioididong.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.thegioididong.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly traffic:<\/b><span style=\"font-weight: 400;\"> 62.23 million<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website ranking:<\/b><span style=\"font-weight: 400;\"> #19 (Vietnam), #758 (Global)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"B2B\"><\/span><b>B2B<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B (Business to Business) involves commercial transactions between two businesses.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> TELIO is Vietnam&#8217;s first B2B eCommerce platform, facilitating the connection between small-scale traditional retailers and brands by aggregating demand, providing more choices, better prices, and more efficient logistics support.<\/span><\/p>\n<figure id=\"attachment_12639\" aria-describedby=\"caption-attachment-12639\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12639\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Telio-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-Telio\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Telio-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Telio-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Telio-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Telio.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12639\" class=\"wp-caption-text\">Telio Website<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website:<\/b> <a href=\"https:\/\/www.telio.vn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.telio.vn\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly traffic: <\/b><span style=\"font-weight: 400;\">5 million<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website ranking: <\/b><span style=\"font-weight: 400;\">#112,909 (Vietnam), #6,105,937 (Global)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"B2B2C\"><\/span><b>B2B2C<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B2C (Business to Business to Customer) is a business model that involves collaboration between two businesses (B2B) to create and deliver products or services to end consumers (B2C).<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Shopee is the most popular eCommerce platform in Vietnam. Shopee Vietnam initially operated under a C2C model, serving as an intermediary in the buying and selling process between individuals. However, Shopee Vietnam has evolved into a B2B2C hybrid model by offering various services and conveniences to support the shopping process for both businesses and consumers.<\/span><\/p>\n<figure id=\"attachment_12637\" aria-describedby=\"caption-attachment-12637\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12637\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Shopee-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-Shopee\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Shopee-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Shopee-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Shopee-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Shopee.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12637\" class=\"wp-caption-text\">Shopee Website<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website:<\/b> <a href=\"https:\/\/shopee.vn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/shopee.vn\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly traffic: <\/b><span style=\"font-weight: 400;\">105.5 million<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website ranking:<\/b><span style=\"font-weight: 400;\"> #6 (Vietnam), #295 (Global)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"C2C\"><\/span><b>C2C<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C2C (Consumer to Consumer) is a form of business where transactions occur directly between two individuals rather than involving businesses.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Ch\u1ee3 T\u1ed1t is an eCommerce website that facilitates transactions between individual sellers and buyers for items such as real estate, cars, job postings, used electronics, pets, and various home services.<\/span><\/p>\n<figure id=\"attachment_12634\" aria-describedby=\"caption-attachment-12634\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12634\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Chotot-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-Chotot\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Chotot-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Chotot-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Chotot-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Chotot.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12634\" class=\"wp-caption-text\">Cho Tot Website<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website:<\/b> <a href=\"https:\/\/www.chotot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.chotot.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly traffic: <\/b><span style=\"font-weight: 400;\">13.19 million<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website ranking: <\/b><span style=\"font-weight: 400;\">#54 (Vietnam), #2,980 (Global)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"D2C\"><\/span><b>D2C<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D2C (Direct to Customer) is a business model that delivers products directly from the business to the customer, bypassing intermediary distribution channels.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Coolmate is a men&#8217;s fashion startup established in 2019. Within just 2 years of operation, the brand raised a rapid $500,000 in funding for Sharktank.<\/span><\/p>\n<figure id=\"attachment_12635\" aria-describedby=\"caption-attachment-12635\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12635\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Coolmate-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-Coolmate\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Coolmate-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Coolmate-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Coolmate-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Coolmate.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12635\" class=\"wp-caption-text\">Coolmate Website<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website:<\/b> <a href=\"https:\/\/www.coolmate.me\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.coolmate.me\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly traffic: <\/b><span style=\"font-weight: 400;\">1.204 million<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website ranking:<\/b><span style=\"font-weight: 400;\"> #861 (Vietnam), #46,051 (Global)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Steps_to_start_a_sustainable_eCommerce_business\"><\/span><b>3. Steps to start a sustainable eCommerce business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Make_an_eCommerce_business_plan\"><\/span><b>Step 1. Make an eCommerce business plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When starting to plan a business, the first step that managers should take is market research to understand the overall market situation, details about competitors, trends, and consumer behaviour. Some free and reputable sources businesses can refer to include the <\/span><a href=\"https:\/\/idea.gov.vn\/?page=document\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">White Paper on eCommerce in Vietnam<\/span><\/a><span style=\"font-weight: 400;\"> by IDEA, <\/span><a href=\"https:\/\/economysea.withgoogle.com\/intl\/ALL_vn\/home\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the e-Conomy SEA report<\/span><\/a><span style=\"font-weight: 400;\"> by Google &amp; Temasek, <\/span><a href=\"https:\/\/vecom.vn\/tai-lieu-trong-nuoc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the eCommerce Index report<\/span><\/a><span style=\"font-weight: 400;\"> by Vecom, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After conducting market research, the next thing businesses should pay attention to is defining objectives, such as adding sales channels to increase revenue, positioning the brand in the eCommerce market, supporting marketing campaigns, enhancing user experience and interaction, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following market research and goal setting, businesses should also budget and plan the implementation timeline for each stage of eCommerce operations. Depending on the goals and strategies, each business will set budgets and timelines for the most effective eCommerce operations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Build_an_eCommerce_system\"><\/span><b>Step 2. Build an eCommerce system<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, businesses need to choose an eCommerce platform to build a system that aligns with the brand&#8217;s scale and strategy. The components of an eCommerce system typically include a website and an eCommerce website application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two main types of platforms nowadays: SaaS (Software as a Service) and Open Source.<\/span><\/p>\n<p><b>For Open Source platforms:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advantages:<\/b><span style=\"font-weight: 400;\"> Full ownership of source code and data, the ability to build advanced features, flexible customization, easy integration, and scalability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Disadvantages: <\/b><span style=\"font-weight: 400;\">High initial development costs and specialized expertise required, often requiring experienced professionals for implementation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Popular Open Source platforms: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/secomm.vn\/magento-adobe-commerce-development-solution-2023\/\">Magento<\/a>, <a href=\"https:\/\/secomm.vn\/woocommerce-2022-its-benefits-and-downsides-to-consider\/\">WooCommerce<\/a>, <a href=\"https:\/\/secomm.vn\/what-is-opencart-pros-cons-of-using-opencart\/\">OpenCart<\/a>, PrestaShop, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target users:<\/b><span style=\"font-weight: 400;\"> Suitable for businesses looking for a long-term investment, aiming to save costs in the future.<\/span><\/li>\n<\/ul>\n<p><b>For SaaS platforms:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advantages:<\/b><span style=\"font-weight: 400;\"> User-friendly, many pre-built interfaces and features, low initial costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Disadvantages: <\/b><span style=\"font-weight: 400;\">Increasing usage fees over time, limited customization and scalability, and challenging integration with external tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Popular SaaS platforms:<\/b><span style=\"font-weight: 400;\"> Haravan, <a href=\"https:\/\/secomm.vn\/what-is-shopify-plus-the-pros-and-cons-of-shopify-plus\/\">Shopify Plus<\/a>, <a href=\"https:\/\/secomm.vn\/bigcommerce-2023-pricing-features-pros-and-cons\/\">BigCommerce<\/a>, Squarespace, Wix, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target users: <\/b><span style=\"font-weight: 400;\">Suitable for businesses needing a simple website with minimal customization.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once the eCommerce platform is selected, businesses have two options for resources to build the website: building an in-house team or using services from developers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For building an in-house team, businesses need to recruit and train IT and eCommerce professionals with expertise and experience on the chosen platform. This process may take time and budget to build a suitable team but provides better control over resources, allowing adjustments or developments according to specific requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For collaborating with development firms, businesses should seek developers based on criteria such as deep experience in eCommerce, an experienced team, a clear process, quick handling and support, and commitments to warranty and maintenance. This approach helps businesses gain professional expertise, enhance experience, and develop a suitable website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Set_up_eCommerce_payment_methods\"><\/span><b>Step 3. Set up eCommerce payment methods<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the eCommerce market, there are various payment methods, with Cash on Delivery (COD) being the most common. However, due to the rise of &#8220;cashless&#8221; payment trends amid the Covid-19 pandemic, electronic payment methods are gaining more prominence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some payment methods chosen by eCommerce businesses include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bank Transfer:<\/b><span style=\"font-weight: 400;\"> Transferring money from the buyer&#8217;s bank account to the seller&#8217;s bank account to pay for products or services. Internet Banking and Mobile Banking are gradually replacing traditional ATM transfers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online Payment Gateways: <\/b><span style=\"font-weight: 400;\">Systems connecting banks, buyers, and sellers, allowing the seller to receive funds immediately when online transactions are completed. Some popular gateways in Vietnam such as VNPay, ZaloPay, Payoo, Paypal, Onepay, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-wallets: <\/b><span style=\"font-weight: 400;\">Payment through e-wallets involves linking a bank account, depositing money into the wallet, and making simple and convenient payments for linked services. Some popular E-wallets in Vietnam such as Momo, ZaloPay, VNPay.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scratch Cards: <\/b><span style=\"font-weight: 400;\">Allowing users to pay or top up their electronic accounts by purchasing scratch cards from mobile network providers such as Viettel, Mobifone, Vinaphone, etc. However, this payment method is often limited to certain eCommerce platforms and specific websites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand-Specific Cards\/Wallets: <\/b><span style=\"font-weight: 400;\">Payment methods designed and allowed for use within the system of a specific brand or business. Some popular wallets such as Shopee Wallet, Lazada&#8217;s eM Wallet, Starbucks Card, VinID by VinGroup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-vouchers:<\/b><span style=\"font-weight: 400;\"> Also known as online discount vouchers\/codes provided by eCommerce businesses like Shopee, Lazada, Tiki, etc.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Build_a_fulfilment_process\"><\/span><b>Step 4. Build a fulfilment process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Usually, a fulfilment process includes the following steps: Importing goods or manufacturing \u2192 Shipping to warehouse\/distribution centre \u2192 Warehousing \u2192 Processing goods upon request (Shipping, invoicing, packaging, labelling) \u2192 Delivery \u2192 Handling post-sale requests (Returns, refunds, exchanges).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, a comprehensive eCommerce system needs to build or integrate functionalities such as eLogistics, blockchain, QR codes, etc., to automate the shipping process, track orders, and thereby enhance the quality of delivery to end consumers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Improve_customer_care_system\"><\/span><b>Step 5. Improve customer care system<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A Customer Relationship Management (CRM) system is an essential component in the operation of eCommerce businesses. Building and continuously improving the CRM system, as well as implementing a multi-channel customer care centre, helps expedite the processing of complaints, returns, and refunds. Additionally, a CRM system assists businesses in gaining insights into customer needs, facilitating the establishment of interactions between the brand and its customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_eCommerce_System_Maintenance\"><\/span><b>Step 6: eCommerce System Maintenance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Maintaining the eCommerce system 24\/7, continually updating and upgrading it helps businesses promptly address arising issues, achieve sustainable sales growth, and adapt quickly to the ever-changing market. Simultaneously, continuous monitoring and maintaining eCommerce operations aim to prevent risks from hackers, data breaches, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_eCommerce_Growth_Strategy\"><\/span><b>Step 7: eCommerce Growth Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the crucial strategies in current eCommerce operations is omnichannel selling. By following customers&#8217; &#8220;footprints&#8221; across eCommerce platforms (Shopee, Lazada, Tiki, Sendo), social media (Facebook, TikTok, Instagram, Zalo), websites, and eCommerce apps, this strategy centralizes customer data, reaches diverse shopping behaviours, and optimizes personalized experiences in the eCommerce system. Additionally, various eCommerce marketing campaigns are being developed, such as Affiliate Marketing, Shoppertainment, SEO, Email Marketing, etc. This strategy optimizes brand visibility and boosts online sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Optimization_of_eCommerce_Business_Operations\"><\/span><b>Step 8: Optimization of eCommerce Business Operations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building reporting functions to exploit the efficiency of data, including reports on Sales, Marketing, Customers, Inventory, and Operational Performance, to improve and enhance business efficiency. Integrating analytical tools such as Google Analytics, Facebook Pixels, Microsoft Power BI, etc., supports tracking and measuring system performance to provide detailed reports on business results in eCommerce.<\/span><\/p>\n<figure id=\"attachment_12638\" aria-describedby=\"caption-attachment-12638\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12638\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Steps-to-start-a-sustainable-eCommerce-business-1024x536.webp\" alt=\"8 Steps to Start a Sustainable eCommerce Business-Steps to start a sustainable eCommerce business\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Steps-to-start-a-sustainable-eCommerce-business-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Steps-to-start-a-sustainable-eCommerce-business-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Steps-to-start-a-sustainable-eCommerce-business-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/12\/8-Steps-to-Start-a-Sustainable-eCommerce-Business-Steps-to-start-a-sustainable-eCommerce-business.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-12638\" class=\"wp-caption-text\">Steps to start a sustainable eCommerce business<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In summary, conducting eCommerce based on the above 8 steps is not an easy task for business managers. To stay competitive in the eCommerce race, various factors come into play, including financial strength, human resources, the general economic situation, changes in consumer behaviour, etc. Therefore, managers need to be cautious when making critical decisions to bring business efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 9 years of experience in designing complex eCommerce systems for companies like <a href=\"https:\/\/secomm.vn\/project\/annam-gourmet-market-eg\/\">Annam Gourmet<\/a>, <a href=\"https:\/\/secomm.vn\/project\/laybyland\/\">Laybyland<\/a>, and <a href=\"https:\/\/secomm.vn\/project\/jasnor-2\/\">Jasnor<\/a>, SECOMM understands the challenges businesses face in researching and efficiently implementing eCommerce. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact <a href=\"https:\/\/secomm.vn\/contact\/\">SECOMM<\/a> now for free consultation on detailed eCommerce system development solutions!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For businesses that are just entering the market, the term &#8220;eCommerce&#8221; is often recognized through eCommerce marketplaces. Most managers are often unsure of where to start, including which systems to use, which eCommerce platform to choose for development, and what steps to take next. Therefore, in this article, SECOMM will share comprehensive information from basics&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[880,780,537,771],"class_list":["post-12631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-know-how","tag-ecommerce-business","tag-ecommerce-development","tag-ecommerce-platform","tag-ecommerce-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/12631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=12631"}],"version-history":[{"count":4,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/12631\/revisions"}],"predecessor-version":[{"id":19270,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/12631\/revisions\/19270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/12641"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=12631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=12631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=12631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}