{"id":10841,"date":"2023-07-06T15:24:58","date_gmt":"2023-07-06T08:24:58","guid":{"rendered":"https:\/\/secomm.vn\/?p=10841"},"modified":"2025-07-11T11:19:34","modified_gmt":"2025-07-11T04:19:34","slug":"step-by-step-guide-to-develop-ecommerce-loyalty-programs","status":"publish","type":"post","link":"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/","title":{"rendered":"Step-By-Step Guide To Develop ECommerce Loyalty Programs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2516c7;color:#2516c7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2516c7;color:#2516c7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#1_Set_Objectives\" >1. Set Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#2_Develop_eCommerce_Loyalty_Program\" >2. Develop eCommerce Loyalty Program<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Determine_types_of_Loyalty_Program\" >Determine types of Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Choose_rewards_meaningful_to_customers\" >Choose rewards meaningful to customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Choose_Loyalty_Program_Software\" >Choose Loyalty Program Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Design_the_program_rules\" >Design the program rules<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#3_Implement_eCommerce_loyalty_Program\" >3. Implement eCommerce loyalty Program<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Integrate_the_program_to_eCommerce_website\" >Integrate the program to eCommerce website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Train_the_team\" >Train the team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#Launch_promote_the_program\" >Launch &amp; promote the program<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/secomm.vn\/step-by-step-guide-to-develop-ecommerce-loyalty-programs\/#4_Measure_outcomes_keep_customers_engaged\" >4. Measure outcomes &amp; keep customers engaged<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Loyal customers contribute significantly to the profitability and development of eCommerce businesses. Therefore, as a business, you need to focus on strengthening relationships with customers and encouraging repeat purchases. Among the methods available, building and convincing customers to participate in Loyalty Programs is an effective strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is the ultimate guide to successfully build and implement an eCommerce Loyalty Program.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related Readings: <\/span><a href=\"https:\/\/secomm.vn\/everything-to-know-about-ecommerce-loyalty-programs\/\"><span style=\"font-weight: 400;\">Everything To Know About eCommerce Loyalty Programs<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Set_Objectives\"><\/span><b>1. Set Objectives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step of the process is to establish the goals of the eCommerce Loyalty Program, which includes identifying the objectives (e.g. increasing customer retention rates, promoting repeat purchases, attracting new customers, increasing CLV). These objectives should align with the overall development strategy and business goals.\u00a0<\/span><\/p>\n<figure id=\"attachment_10853\" aria-describedby=\"caption-attachment-10853\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10853 size-large\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Set-Objectives-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Set Objectives\" width=\"1024\" height=\"536\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Set-Objectives-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Set-Objectives-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Set-Objectives-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Set-Objectives.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-10853\" class=\"wp-caption-text\">Set Objectives <span style=\"font-weight: 400;\">To Develop eCommerce Loyalty Programs<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In addition, as a business, you need to clearly define the target audience of the Loyalty Program by analyzing the demographic and psychographic characteristics of those audiences to design a suitable program that meets their expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also can research the Loyalty Programs of competitors, analyze their strengths and weaknesses, and then create your own program to differentiate your business and provide unique value to customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Develop_eCommerce_Loyalty_Program\"><\/span><b>2. Develop eCommerce Loyalty Program<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Determine_types_of_Loyalty_Program\"><\/span><b>Determine types of Loyalty Program<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_10849\" aria-describedby=\"caption-attachment-10849\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10849 size-large\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Determine-types-of-Loyalty-Program-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Determine types of Loyalty Program\" width=\"1024\" height=\"536\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Determine-types-of-Loyalty-Program-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Determine-types-of-Loyalty-Program-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Determine-types-of-Loyalty-Program-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Determine-types-of-Loyalty-Program.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-10849\" class=\"wp-caption-text\">Determine types of Loyalty Program<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Currently, there are various types of eCommerce Loyalty Programs, but the most popular ones are point-based programs, tiered-based programs, and subscription-based programs.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Point-based Loyalty Programs<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This allows customers to earn points for each purchase or specific action and redeem them for rewards once they have accumulated a certain number of points. You should pay attention to the value of the rewards customers will receive and the reasonable time to redeem them to make the programs attractive.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tiered-based Loyalty Programs<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This program encourages customers to strive for higher tiers to receive higher-value rewards and benefits. It will require customers to invest their time and money in shopping and engaging with your brand, meaning the more they spend, the more benefits they receive, and the higher their loyalty to your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Subscription-based Loyalty Programs<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This Loyalty Program requires customers to register as members and pay a monthly, quarterly, or annual fee, depending on the terms of each program. Because of that, customers are more likely to commit to engaging with the brand, which is higher than other types of programs. Typically, these programs will have a trial period for customers to decide whether or not to join, and this is also an opportunity for you to convince them that the value they will receive is worth every cent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The choice of Loyalty Program type depends on the budget, resources, and overall strategy of your business.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_rewards_meaningful_to_customers\"><\/span><b>Choose rewards meaningful to customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After choosing the right type of eCommerce Loyalty Program, you will want to select rewards that are suitable for that program. For point-based Loyalty Programs, common rewards include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts on the next purchase;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free shipping;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free gifts;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Priority support;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The opportunity to join exclusive events\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The latest product updates.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/us.shein.com\/bonus-point-program-a-371.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The SHEIN Bonus Point Program<\/span><\/a><span style=\"font-weight: 400;\"> is a typical point-based Loyalty Program, where customers will earn 1 point for $1 spent. In addition, customers can also earn reward points by taking specific actions such as verifying their accounts, reviewing products, etc. When reaching the required number of points, customers can redeem them for discounts of up to 70%.<\/span><\/p>\n<figure id=\"attachment_10843\" aria-describedby=\"caption-attachment-10843\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10843\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Shein-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Choose rewards meaningful to customers - Shein\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Shein-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Shein-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Shein-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Shein.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10843\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">The SHEIN Bonus Point Program<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For the type of tiered Loyalty Program, the tiers will determine the equivalent benefits that customers will receive and require effort to maintain or upgrade. Therefore, rewards will be designed to reflect the brand\u2019s characteristics and personalized for each customer at each specific tier. This makes the customer\u2019s efforts worthwhile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.aldoshoes.com\/us\/en_US\/crew\/benefits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aldo Crew<\/span><\/a><span style=\"font-weight: 400;\"> is a tiered Loyalty Program from the famous fashion brand &#8211; Aldo, with 3 main tiers: Crew, Plus, and VIP. The program offers customers attractive and personalized benefits such as special pricing, free birthday gifts, birthday discounts, 20% off handbags when purchasing shoes, exclusive privileges and surprises, and account sharing with friends.<\/span><\/p>\n<figure id=\"attachment_10842\" aria-describedby=\"caption-attachment-10842\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10842\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Aldo-Crew-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Choose rewards meaningful to customers - Aldo Crew\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Aldo-Crew-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Aldo-Crew-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Aldo-Crew-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Aldo-Crew.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10842\" class=\"wp-caption-text\">Aldo Crew<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Most membership programs are applied by leading and well-known businesses worldwide due to their credibility, product value, and high-quality service that make customers trust them to spend their money to sign up. The rewards of this type of program tend to be exclusive, only available at the brand and for registered members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, customers who register for the <\/span><a href=\"https:\/\/www.walmart.com\/plus\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Walmart+<\/span><\/a><span style=\"font-weight: 400;\"> membership program will receive benefits such as product discounts, shipping policies, gas service, and movie watching with Paramount+ that non-members cannot receive.<\/span><\/p>\n<figure id=\"attachment_10844\" aria-describedby=\"caption-attachment-10844\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10844\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Walmart-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Choose rewards meaningful to customers - Walmart+\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Walmart-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Walmart-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Walmart-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Choose-rewards-meaningful-to-customers-Walmart.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10844\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">The Walmart+ membership program<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Depending on what Loyalty Program you choose, you will select rewards that are appropriate for both your customers and your business. However, you should consider the cost of each reward as well as the benefits it brings to the business before applying it to the program. Providing valuable rewards can not only increase customer retention and loyalty but also boost sales and increase the CLV.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_Loyalty_Program_Software\"><\/span><b>Choose Loyalty Program Software<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you will need software to develop,\u00a0 and manage eCommerce Loyalty Programs, track customer activities, and distribute rewards. The choice will be based on some factors such as ease of use, integration with eCommerce websites, and the price of the software. There are some popular Loyalty Program software on the market today, including Smile.io, Loyalty Lion, Yotpo, S Loyalty, and so forth. These softwares can be easily integrated and work effectively with eCommerce platforms such as Magento, Shopify, WooCommerce, etc.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Design_the_program_rules\"><\/span><b>Design the program rules<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is to design the rules of the program. You need to ensure that the rules and conditions for participation are presented clearly, easy to understand, and easy to follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the <\/span><a href=\"https:\/\/www.sephora.com\/profile\/BeautyInsider\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sephora Beauty Insider<\/span><\/a><span style=\"font-weight: 400;\"> program is based on a tiered system where customers earn one point for every dollar they spend, and the conditions for participation and advancement are clearly presented.<\/span><\/p>\n<figure id=\"attachment_10162\" aria-describedby=\"caption-attachment-10162\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10162\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/04\/Quy-Trinh-Xay-Dung-Va-Trien-Khai-eCommerce-Loyalty-Program-Xay-dung-the-le-chuong-trinh-Sephora-1024x536.png\" alt=\"Quy Tr\u00ecnh X\u00e2y D\u1ef1ng V\u00e0 Tri\u1ec3n Khai eCommerce Loyalty Program-X\u00e2y d\u1ef1ng th\u1ec3 l\u1ec7 ch\u01b0\u01a1ng tr\u00ecnh-Sephora\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/04\/Quy-Trinh-Xay-Dung-Va-Trien-Khai-eCommerce-Loyalty-Program-Xay-dung-the-le-chuong-trinh-Sephora-1024x536.png 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/04\/Quy-Trinh-Xay-Dung-Va-Trien-Khai-eCommerce-Loyalty-Program-Xay-dung-the-le-chuong-trinh-Sephora-300x157.png 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/04\/Quy-Trinh-Xay-Dung-Va-Trien-Khai-eCommerce-Loyalty-Program-Xay-dung-the-le-chuong-trinh-Sephora-768x402.png 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/04\/Quy-Trinh-Xay-Dung-Va-Trien-Khai-eCommerce-Loyalty-Program-Xay-dung-the-le-chuong-trinh-Sephora.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10162\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Sephora Beauty Insider <\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Again, with Walmart+ as an example, customers easily recognize the benefits they will receive for joining the program as a member, and the cost of $12.95\/month after a 30-day trial as well.\u00a0<\/span><\/p>\n<figure id=\"attachment_10848\" aria-describedby=\"caption-attachment-10848\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10848\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Walmart-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Design the program rules - Walmart+\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Walmart-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Walmart-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Walmart-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Walmart.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10848\" class=\"wp-caption-text\">Walmart+<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In addition, the registration process should be easy to execute. Typically, brands will require customers to create an account on their website or fill out a registration form, or even simpler, just log in with Facebook to participate. These actions are quick and easy to execute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, in the Sephora Beauty Insider program, customers can click &#8220;join now&#8221;, fill out the form, and join the Insider tier. Or, if they already have an account, they need to log in to see their points balance and tier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the Aldo Crew program, customers need to fill out a registration form on the website or log in with their Facebook account to start.<\/span><\/p>\n<figure id=\"attachment_10845\" aria-describedby=\"caption-attachment-10845\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10845\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Aldo-Crew-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Design the program rules - Aldo Crew\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Aldo-Crew-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Aldo-Crew-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Aldo-Crew-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Aldo-Crew.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10845\" class=\"wp-caption-text\">Fill out the form to join Aldo Crew<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In addition to ensuring the clarity and understandability of the program rules, you also want to ensure that the conditions set are appropriate for customers to quickly earn rewards and maintain the attractiveness of the program, while also bringing profits to the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the <\/span><a href=\"https:\/\/www.amazon.com\/amazonprime\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon Prime<\/span><\/a><span style=\"font-weight: 400;\"> membership program offers customers a 30-day free trial and a range of pricing options. The most noteworthy are the monthly payment plan at $14.99\/month and the annual payment plan at $139\/year. The majority of customers are likely to choose the annual payment plan ($139) to save money, which is also Amazon&#8217;s intention as the profits they earn will be higher.<\/span><\/p>\n<figure id=\"attachment_10846\" aria-describedby=\"caption-attachment-10846\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10846\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Amazon-Prime-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Design the program rules - Amazon Prime\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Amazon-Prime-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Amazon-Prime-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Amazon-Prime-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Design-the-program-rules-Amazon-Prime.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10846\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Choose a suitable plan to join Amazon Prime<\/span><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Implement_eCommerce_loyalty_Program\"><\/span><b>3. Implement eCommerce loyalty Program <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Integrate_the_program_to_eCommerce_website\"><\/span><b>Integrate the program to eCommerce website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To implement a Loyalty Program, you will need to integrate the program into your eCommerce website and display the point balance and rewards on the Shopping cart page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking Sephora as an example again, the Profile page displays the customer&#8217;s current membership tier and current point balance.<\/span><\/p>\n<figure id=\"attachment_10850\" aria-describedby=\"caption-attachment-10850\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10850\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Integrate-the-program-to-eCommerce-website-Sephora-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Integrate the program to eCommerce website - Sephora\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Integrate-the-program-to-eCommerce-website-Sephora-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Integrate-the-program-to-eCommerce-website-Sephora-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Integrate-the-program-to-eCommerce-website-Sephora-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Integrate-the-program-to-eCommerce-website-Sephora.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10850\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Integrate the Loyalty Program to your eCommerce website<\/span><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Train_the_team\"><\/span><b>Train the team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For the success of your eCommerce Loyalty Program, you have to educate your team about the program, including participation requirements, point accumulation methods, rewards, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you want to ensure that your team knows how to answer customer questions about the program and handle any arising issues. This activity should be done regularly along with the changing of your Loyalty Program to fit market trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing effective training, your team is able to promote and manage the program accordingly. This contributes to the success of your eCommerce Loyalty Program<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launch_promote_the_program\"><\/span><b>Launch &amp; promote the program<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When launching your Loyalty Program, you will want to make it popular so promotion is necessary. To do it effectively, you can prominently display the program on the Homepage and Navigation menu of your website. Also, you can promote the program on social media or use eye-catching graphics and compelling content for email marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An Influencer marketing campaign is an effective way to increase the program\u2019s awareness and engagement. Referral Marketing is also a commonly used marketing strategy in Loyalty Programs today, encouraging customers to refer new members to the program to expand the customer base.<\/span><\/p>\n<figure id=\"attachment_10851\" aria-describedby=\"caption-attachment-10851\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10851\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Launch-promote-the-program-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Launch &amp; promote the program\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Launch-promote-the-program-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Launch-promote-the-program-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Launch-promote-the-program-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Launch-promote-the-program.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10851\" class=\"wp-caption-text\">Launch &amp; promote the program<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Popular Loyalty Programs such as Sephora Beauty Insider, Amazon Prime, Walmart+, Aldo Crew, and eBay Plus all have referral programs. When someone signs up for the Loyalty Program through a referral link, both the referrer and the referee will receive a small bonus of $1-$10 or a discount on their next purchase.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Measure_outcomes_keep_customers_engaged\"><\/span><b>4. Measure outcomes &amp; keep customers engaged<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You will need to track and measure the results of the Loyalty Program to ensure the objectives are achieved and make adjustments if necessary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use KPIs like customer retention rate, repeat purchase rate, or average order value of members compared to non-members. Moreover, you can collect and analyze customer feedback and reviews on their satisfaction with the program to identify what to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to keep your customers engaged by regularly improving, updating, and promoting the program. At the same time, you should provide personalized rewards and experiences based on their interests and behavior to increase customer satisfaction and interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you can consider building a community of members by providing online and offline events and special offers exclusively for program members. Again, Sephora does this well, they offer exclusive events for all Insider, VIB, and Rouge members in addition to other incredible experiences. This gradually creates a community of loyal Sephora customers who love beauty.<\/span><\/p>\n<figure id=\"attachment_10852\" aria-describedby=\"caption-attachment-10852\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-10852\" src=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Measure-outcomes-keep-customers-engaged-Sephora-1024x536.webp\" alt=\"Step-By-Step Guide To Develop eCommerce Loyalty Programs - Measure outcomes &amp; keep customers engaged - Sephora\" width=\"1020\" height=\"534\" srcset=\"https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Measure-outcomes-keep-customers-engaged-Sephora-1024x536.webp 1024w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Measure-outcomes-keep-customers-engaged-Sephora-300x157.webp 300w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Measure-outcomes-keep-customers-engaged-Sephora-768x402.webp 768w, https:\/\/secomm.vn\/wp-content\/uploads\/2023\/07\/Step-By-Step-Guide-To-Develop-eCommerce-Loyalty-Programs-Measure-outcomes-keep-customers-engaged-Sephora.webp 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-10852\" class=\"wp-caption-text\">Exclusive Events for Sephora\u2019s all-tiered customers.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Retention isn\u2019t about convincing customers who were going to leave to stick around. Instead, retention is about providing so much value to your existing customers that they never go anywhere else and become your strongest benefit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, enhancing your customer experience through attractive Loyalty Programs is an effective way to increase customer retention and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact <\/span><a href=\"https:\/\/secomm.vn\/vi\/lien-he\/\"><span style=\"font-weight: 400;\">SECOMM<\/span><\/a><span style=\"font-weight: 400;\"> now for a free consultation on developing a comprehensive eCommerce Loyalty Program.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loyal customers contribute significantly to the profitability and development of eCommerce businesses. Therefore, as a business, you need to focus on strengthening relationships with customers and encouraging repeat purchases. Among the methods available, building and convincing customers to participate in Loyalty Programs is an effective strategy. Below is the ultimate guide to successfully build and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[716,1376,771,1163],"class_list":["post-10841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-know-how","tag-ecommerce","tag-ecommerce-loyalty-program-en","tag-ecommerce-website","tag-loyalty-programs"],"acf":[],"_links":{"self":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/10841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/comments?post=10841"}],"version-history":[{"count":2,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/10841\/revisions"}],"predecessor-version":[{"id":19402,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/posts\/10841\/revisions\/19402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media\/10854"}],"wp:attachment":[{"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/media?parent=10841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/categories?post=10841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secomm.vn\/wp-json\/wp\/v2\/tags?post=10841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}