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SECOMM × ANTSOMI: Connecting eCommerce Infrastructure with a Customer Data Platform

SECOMM and Antsomi have partnered to connect eCommerce infrastructure with a customer data platform, enabling businesses to better leverage customer data and deliver more personalized experiences.
According to a study by Harvard Business Review involving 46,000 shoppers, 73% of consumers use multiple channels during their shopping journey including websites, mobile applications, social media, and physical stores.

However, in many organizations, customer data is often scattered across multiple systems such as eCommerce platforms, CRM systems, POS systems, marketing tools, and advertising platforms. This fragmentation makes it difficult for businesses to build a unified view of their customers and effectively leverage data.

In this context, connecting eCommerce infrastructure with a Customer Data Platform (CDP) is becoming a key factor for businesses to build efficient digital commerce ecosystems and drive sustainable growth.

1. SECOMM – An eCommerce Infrastructure Solution Provider for Businesses

Founded in 2014, SECOMM is a technology partner providing comprehensive eCommerce solutions that help businesses build and operate large-scale eCommerce systems.

SECOMM offers a wide range of services, from eCommerce strategy consulting and platform development to system integration, operational optimization, and digital marketing support. Its solutions are implemented across various technology platforms such as Magento, Shopify, WooCommerce, and other enterprise systems.

With experience in deploying hundreds of eCommerce systems and working with businesses across Vietnam and international markets, SECOMM aims to become a trusted technology partner in enterprises’ digital transformation journey.

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The SECOMM Team

2. ANTSOMI – A Customer Data Platform for Businesses

Antsomi is a MarTech company that develops Customer Data Platform (CDP) solutions designed to help businesses manage and leverage customer data more effectively. One of its key solutions is Antsomi CDP 365, an AI-powered customer data platform that enables businesses to collect, unify, and analyze customer data from multiple sources.

Through CDP 365, businesses can build a 360-degree customer view, enabling them to implement personalized marketing strategies and enhance customer experiences across multiple channels.

SECOMM × ANTSOMI: Connecting eCommerce Infrastructure with Customer Data

Through this partnership, SECOMM and Antsomi aim to connect eCommerce infrastructure with customer data platforms, helping businesses build a data-driven digital commerce ecosystem.

In this collaboration:

SECOMM is responsible for implementing and optimizing eCommerce infrastructure, including website development, system integration, and eCommerce platform operations.
Antsomi provides the Customer Data Platform that collects, unifies, and analyzes customer data from multiple sources.

Learn more about SECOMM’s eCommerce solutions at: https://secomm.vn/
For more information about Antsomi’s customer data platform, visit:https://www.antsomi.com/

By combining the strengths of both companies, businesses can not only build effective eCommerce systems but also leverage customer data more comprehensively to improve decision-making and customer engagement.

Boss image

From left: Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi; Mr. Teck Choon Serm, Co-founder of Antsomi.

3. Key Value of the Partnership for Businesses

Unifying Omnichannel Customer Data: By integrating eCommerce platforms with a CDP, customer data from various sources such as websites, applications, CRM systems, and POS systems can be consolidated into a unified system. This enables businesses to create a single customer view, allowing them to better understand customer behavior and preferences.
PersonalizingCustomerExperiences: When customer data is properly organized and analyzed, businesses can implement personalized marketing strategies across multiple channels, including email marketing, digital advertising, and website experiences. Personalization helps improve customer engagement and increases conversion rates.
Optimizing Marketing and Growth Strategies: The integration of customer data with eCommerce systems allows businesses to better understand customer journeys and evaluate the effectiveness of marketing campaigns. With deeper insights into customer behavior, companies can optimize marketing strategies, improve conversion rates, and increase customer lifetime value.
Building a Data-DrivenCommerceEcosystem: In today’s competitive eCommerce landscape, businesses need more than just a powerful sales platform. They also need the ability to leverage data to make faster and more accurate decisions.

By combining SECOMM’s eCommerce infrastructure expertise with Antsomi’s customer data platform, businesses can build a data-driven commerce ecosystem that supports long-term scalability and sustainable growth.

4. Conclusion

The partnership between SECOMM and Antsomi marks an important step in connecting eCommerce infrastructure with customer data platforms, enabling businesses to build more effective digital commerce ecosystems.

By combining SECOMM’s expertise in eCommerce implementation with Antsomi’s customer data platform capabilities, businesses can leverage customer data to personalize experiences, optimize operations, and drive sustainable growth in the digital commerce era.

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SECOMM & Beehexa Partner to Scale Enterprise eCommerce Integration

Discover how the SECOMM-Beehexa partnership combines world-class eCommerce development with advanced eCommerce integration powered by HexaSync technology to drive enterprise growth and ROI. SECOMM, the premier global architect of high-performance enterprise commerce, and Beehexa, an innovator in specialized integration software as a service, officially announced a strategic partnership. This alliance represents a fusion of SECOMM’s visionary eCommerce consultancy with a resilient, automated data engine designed to power seamless eCommerce integration for the world’s most demanding retail environments.

For over a decade, SECOMM has been the driving force behind the digital transformation of market leaders across Australia, Singapore, the United States, and Vietnam. As a trusted partner for global giants like Vinamilk, Lay’s (PepsiCo), and the award-winning iShopChangi (Changi Airport), SECOMM has successfully engineered a high-performance eCommerce system for DFS’s duty-free operations at Changi Airport.

The SECOMM-Beehexa alliance replaces fragile “plug-and-play” promises with a robust, architectural approach to eCommerce integration. By embedding HexaSync (an automation engine invented by Beehexa to handle complex enterprise integration logic) into SECOMM’s high-performance storefronts, we ensure that the “Face” of the business and the “Brain” of the operation exist in a state of permanent, real-time harmony. In essence, HexaSync serves as the vital link that completes SECOMM’s comprehensive eCommerce integration solution architecture, transforming high-end storefronts into fully integrated, autonomous business engines.

1. The Profit-Killer: The Business Impact of Fragmented Systems

In the race for global market share, many enterprises are being held back by a silent “profit-killer”: fragmented data. When your storefront, inventory, and logistics operate in isolation, your business isn’t just inefficient -it’s at risk. These data silos are not just a technical inconvenience – they are a significant drain on profitability and human potential. When systems don’t talk to each other, the consequences are severe:

Lost Revenues & Missed Opportunities: Imagine a high-traffic flash sale where your website shows “In Stock,” but your warehouse is actually empty because the systems haven’t synced. This system lag at the critical time doesn’t just result in cancellations; it causes permanent damage to customer trust and brand equity. Even a 1% data discrepancy can lead to millions in lost annual turnover for a high-scale retailer.
The “Human Middleware” Trap: Without automated integration, employees become “human bridges,” wasting thousands of working hours every year manually exporting CSV files from one system and importing them into another. This repetitive manual entry is not only a waste of expensive talent but is also the primary source of human error, leading to shipping mistakes and accounting nightmares.
Decision Paralysis based on “Ghost Data”: When leadership makes strategic decisions based on data that is 24 hours old, they are essentially driving a car by looking in the rearview mirror. Without real-time visibility, businesses cannot react to market shifts, resulting in overstocked warehouses or missed demand spikes.

2. The Solution: eCommerce Integration Architecture Meets Innovation

The alliance between SECOMM and Beehexa is a direct response to this systemic failure. By combining SECOMM’s decade of experience in building high-performance storefronts (Magento, Shopify Plus) with Beehexa’s proprietary HexaSync technology, we are offering enterprises the one thing they have lacked: A Single Source of Truth.

HexaSync is an advanced automation engine designed to tackle the most challenging integration issues – those often ignored by standard tools. Engineered for reliability, it excels in handling complex integration logic, including connections to older legacy systems, and processing high volumes of transactions with absolute precision. HexaSync is more than just a typical data integration software; it’s the solution for complex, “untraceable” data synchronization transactions.

Reclaiming Your Business: Tangible Victories for Our Clients

Through this alliance, SECOMM and Beehexa are helping businesses reclaim their operations from the chaos of disconnected systems through advanced eCommerce integration:

Absolute Data Dominance: 100% accurate, real-time synchronization between your eCommerce “Face” and your ERP/CRM “Brain” through seamless eCommerce integration.
Elimination of Manual Labor: We liberate your team from the “Human Middleware” trap, allowing them to focus on strategy, not data entry.
Sustainable Scalability: A modular, “future-proof” architecture that allows the enterprise to add or evolve software components without disrupting the core business.
Agile Competitive Edge: Stop fighting your own software and start fighting your competitors with data that is updated in milliseconds, not days.

Seamless Commerce Integration

3. Global eCommerce Integration Capabilities

The impact of this alliance is immediate and borderless. Whether it is an enterprise in the United States looking to modernize a decades-old ERP, a fast-growing brand in Australia scaling across the Asia-Pacific, or a market leader in Vietnam seeking to dominate the local digital landscape – the SECOMM-Beehexa partnership is active and battle-ready. By combining SECOMM’s global footprint with Beehexa’s adaptable HexaSync technology, we have built a localized yet world-class support system. From the high-compliance environments of the West to the rapid-growth dynamics of the East, any business, anywhere, can now leverage this partnership to reclaim their operational freedom through advanced eCommerce integration and turn data into a global competitive weapon.

Reflecting on the vision behind this alliance, Ken Nguyen, Founder of SECOMM, emphasizes the importance of pushing the boundaries of what’s possible in eCommerce:

“At SECOMM, we’re committed to pushing the boundaries of eCommerce excellence. True innovation flourishes through strategic collaboration. While SECOMM has the expertise to bridge disconnected systems on our own, partnering with Beehexa unlocks far greater efficiency and speed. HexaSync complements our eCommerce vision perfectly, freeing retailers to focus on growth and delighting consumers with a world-class, uninterrupted shopping experience.”

Giap Phan, the architect behind HexaSync and Founder of Beehexa, explains how this technical synergy empowers both agencies and end-users:

“We engineered HexaSync to make automation accessible and effective for every business. Our strategic partnership with Secomm allows us to bring this vision to life for retailers more quickly and powerfully – by combining our deep eCommerce integration technology with their proven eCommerce expertise. Together, we’ve designed this solution to empower both agencies and retailers, ensuring seamless collaboration that delivers the best possible shopping experience for the end consumer.”

This partnership reflects our commitment to delivering scalable eCommerce integration solutions that help enterprises grow faster, operate smarter, and compete globally.

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Clutch Acknowledges SECOMM as a Top 2022 E-Commerce Developer in Vietnam

Clutch Acknowledges SECOMM As A Top 2022 ECommerce Developers In Vietnam

SECOMM is a trusted provider of full-service ecommerce solutions. Founded in 2014, we’ve been helping growing brands, and renowned companies get a steady foothold in the ecommerce space.

We enable our partners to overcome any challenges brought by the evolving digital age through expertise and innovation.

Today, we’re honored to announce that we’re among the top B2B companies on Clutch in Vietnam. The ratings and reviews platform’s 2022 research states that we’re one of the leading ecommerce development companies in Vietnam this year.

Clutch Acknowledges SECOMM as a Top 2022 Ecommerce Developer in Vietnam

For context, Clutch is a B2B ratings and reviews platform committed to helping small, mid-market, and enterprise businesses connect with capable service providers. Clutch serves as a valuable resource to businesses when it comes to market research. The platform guarantees unbiased information by interviewing clients of registered vendors directly.

Take a look at some of the 5-star ratings we’ve recently acquired:

“The professionalism of the company is second to none! They are extremely responsive, and their communication is concise and informative.”

— Rick Thurlow, Senior Business Manager, Jasnor (Australia)

Jasnor-Clutch Acknowledges SECOMM as a Top 2022 E-Commerce Developer in Vietnam — “They are extremely responsive, and their communication is concise and informative.” – Senior Business Manager, Jasnor (Australia)

“I think the best thing about working with SECOMM is how quickly they can respond to a change you would like them to implement or to fix an error that you identify.

Even when it came to us changing things on this project that weren’t in the original scope, they would talk that change through with us to identify the best way of handling it, and then implement that change in a timely manner.”

— Stuart Duff, Founder & CEO, Laybyland Pty Ltd

Laybyland-Clutch Acknowledges SECOMM as a Top 2022 E-Commerce Developer in Vietnam — “Any concerns that we raised throughout the journey were addressed in a timely manner.”-Founder & CEO, Laybyland Pty Ltd

We would like to thank our partners who took the time and effort to write their descriptive, helpful feedback about our work. Don’t forget to check out the full case studies on our Clutch profile.

For inquiries about our full-service ecommerce development, please get in touch with us today!

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SECOMM Workshop – TECH TALK 2020

The very first workshop of the TECH TALK 2020 has officially kicked off with the GENERAL UNDERSTANDING presentation of the Magento platform.

Ivy Phan (Project Manager at SECOMM) is the speaker of that general talk. Beginning with a brief introduction, Magento truly drew the whole team to a lively discussion. This Q&A time lasted throughout the host performance for over 3 hours of Saturday morning then became eventually interesting, with questions from both dev and non-dev members.

About TECH TALK 2020 – Magento Understanding

The first workshop of TECH TALK 2020, in other words, had a great sharing time making the team connect closely. Thus, Secommers not only have time together but also got new Magento knowledge. Thanks to the framework of Ms. Ivy, the team had the opportunity to share those foundation topics:

Magento platform in brief
Store hierarchy and configuration scope allow users to install multiple websites with multiple stores and store views.
Introduce basic configurations in practice with the content menu and email setting.

Magento in brief — The Q&A time has effective sharing vibe

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SECOMM Company Trip 2019 – PHU YEN

In the ending stage of all projects, SECOMM do appreciate our Secommers with their every single contribution. 2019 has officially ended in the vibes of “WORK HARD, PLAY HARDER”, also finished with a memorable trip to Phu Yen.

1. SECOMM Day 1

Said hello to Phu Yen at 7:30 a.m; we had gorgeous moments to enjoy the crisp, fresh air at the railway station, then followed the way leading to Mang Lang Church. The church stayed about 30km far from Tuy Hoa City to the north, was a Roman catholic construction built-in 1892 with two bells at the peak and the cross in the middle. Classic scenery created a fantastic background in many photos of us.

Mang Lang church owns a picturesque shape

We continued moving to Da Dia Reef (or Ganh Da Dia in Vietnamese) on the same route. Everybody needed to walk along a small path from the entrance gate to see the basalt rock area.

As the Phu Yen natives, rock structure seemed like a giant beehive with stacking pillars from various shape-rocks, from circular looks to polygonal appearances.

Basalt rock — The sea was waving us. So sexy!

Toi Thay Hoa Vang Tren Co Xanh - Film studio — There was a long beach in front with blue sea and massive waves

In the next stopping-place, all the Secommers chose to walk together at the famous coastal land that appeared in the film “Yellow flowers on the green grass”.For ending the day-one-journey, we went to Nhan Tower in the evening. There was no particular expectation for that place, but its beauty truly caught our eyes. The tower looked mystic and fanciful under the warm light by night and was shining in the middle of the high land.

Nhan Tower is the symbol and worship of Cham people

We went back to the hotel then joined an exciting SECOMM game show. It was a puzzle game for the three teams. However, what made it challenging to play was that the topic focused on everyday work and other areas of life.The atmosphere was getting more intense towards the end, and the winner finally came out to gain the worthy prize. Above all, the award could not be as crucial as the memorable moments we spent together.

2. SECOMM Day 2

On the second day, we spent the whole morning discovering the easternmost of Vietnam – Dai Lanh Cape. Walking on a small path leading to the Cape with lots of stairs, we also caught Mon Beach’s view. It was a small beach surrounded by mountains, white sand, and clear water. What a picturesque view!